Marketing Concentration - Business Administration (B.S.) (Combined B.S./M.S. Business Analytics)

A combined BS Business Administration/MS Business Analytics degree provides students with foundational quantitative, qualitative and technical skills along with knowledge of data analysis tools. This enhances their abilities in forecasting, managing and monitoring key performance indicators, identifying growth opportunities and strategic planning, which are highly desirable skills in their career.

The “4 + 1” Bachelor’s/MS in Business Analytics (MSBA) is a five year program, during which students will spend three years taking courses required for their chosen bachelor’s degree program and in their fourth year, they will complete (along with required undergraduate program courses) 6 credits worth of  MSBA coursework. This will satisfy both undergraduate degree requirements and count toward achievement of the MSBA degree. In the fifth year, students will take graduate courses required to complete the MS in Business Analytics Degree. Students interested in this option can find more information regarding program requirements on the University's Combined Programs website.

Program Requirements Overview

General Education Requirements30
World Languages and Cultures Requirements3-9
Major and Concentration Requirements72
Graduate Swing Courses6
Free Electives9-3
Total Credits120

Major Requirements

Requirements for the Graduate portion of this dual degree program can be found here.
Business Administration Required Core
Business Fundamentals
ACCT 204Fundamentals of Accounting (Students in the Finance concentration take ACCT 201)3
or ACCT 201 Fundamentals of Financial Accounting
BSLW 235Legal, Ethical, and Global Environment of Business3
BCOM 280Strategic Business Communications3
INFO 290Technology in Business3
MGMT 201Social Impact and Ethics of Business3
MGMT 439Applied Business Strategy3
Integrated Core
FINC 300Integrated Core: Finance3
INFO 300Integrated Core: Operations Management3
MGMT 300Integrated Core: Management3
MKTG 300Integrated Core: Marketing3
Collateral Courses
ECON 101Applied Macroeconomics3
ECON 102Applied Microeconomics3
INFO 173Spreadsheet Modeling for Business Decisions3
INFO 240Statistical Methods in Business3
Concentration Requirements
INBS 250Introduction to International Business3
MKTG 241Consumer Behavior3
MKTG 310Services Marketing3
MKTG 348Digital Marketing3
MKTG 442Marketing Research3
MKTG 446Marketing Strategy and Implementation3
Concentration Electives
Complete 12 credits from the list below.12
Business Administration Career Learning
BUGN 310Campus to Career Transition I0
BUGN 320Campus To Career Transition II0
Total Credits72

Concentration Electives

INBS 347Export/Import Marketing Process3
INBS 349International Marketing3
INBS 440International Retailing3
MKTG 307Retail Marketing and Management3
MKTG 322Customer Relationship Management Practicum3
MKTG 325Practicum in E-Retailing3
MKTG 342Sales Management3
MKTG 344Integrated Marketing Communications3
MKTG 345Nonprofit Operations and Marketing3
MKTG 350Pharmaceutical and Health Care Marketing3
MKTG 360Brand Management3
MKTG 365Sustainability Marketing3
MKTG 401Professional Selling Co-Op Education /Sales Co-Op3
MKTG 443Sales Leadership and Negotiation3
MKTG 447Marketing Analytics3
MKTG 483Seminar in Retail Management3
MKTG 490Marketing Co-op Ed3
MKTG 492Independent Study in Marketing1-3
MKTG 493Special Topics in Marketing1-3

Graduate Swing Courses

A combined degree program allows students to complete 6-12 graduate credits ("graduate swing courses") while enrolled as an undergraduate. These courses count for both their bachelor and master’s degrees.  Graduate swing courses will count toward undergraduate free electives, unless noted otherwise.

The Graduate Swing Courses for this program:

INFO 574Database Systems and Management3
INFO 589Applied Business Statistics3

General Education Requirements

Click here for a list of courses that fulfill General Education categories.

A. New Student Seminar
Complete a 1 credit New Student Seminar course.1
C. Communication
1. Writing 3
2. Literature3
3. Communication3
D. Fine and Performing Arts
Complete a 3 credit Fine and Performing Arts course.3
F. Humanities
1. Great Works and Their Influences3
2. Philosophical and Religious Perspectives 3
G. Computer Science
Spreadsheet Modeling for Business Decisions (Fulfilled in the major.)
H. Mathematics
Statistical Methods in Business (Fulfilled in the major.)
I. Natural Science Laboratory
Complete a 4 credit Natural Science Laboratory course.4
J. Physical Education
Complete a 1 credit Physical Education course.1
K. Social Science
1. American and European History 3
2. Global Cultural Perspectives3
3. Social Science Perspectives
Applied Macroeconomics (Fulfilled in the major.)
L. Interdisciplinary Studies
Applied Microeconomics (Fulfilled in the major.)
Total Credits30

World Languages and Cultures Requirements

Click here for a list of courses that fulfill World Languages and Cultures categories.

World Languages
Based on language placement exam, complete one or two sequential courses in the same language. Requirement is automatically fulfilled by language major courses.3-6
World Cultures
Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives. Requirement may also be fulfilled by major coursework. See list of courses.0-3
Total Credits3-9

Recommended Roadmap to Degree(s)

This recommended five-year plan is provided as an outline for students to follow in order to complete their degree requirements within five years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

Fifth year courses are taken at the graduate level, after matriculation into the graduate portion of this combined degree program.

Undergraduate Program 

First Year
GENERAL EDUCATION: (A) New Student Seminar1GENERAL EDUCATION: (C2) Literature3
GENERAL EDUCATION: (C1) Writing3GENERAL EDUCATION: (I) Natural Science Laboratory4
GENERAL EDUCATION: (C3) Communication3ECON 1013
ECON 1023INFO 2403
INFO 1733INFO 2903
MATH 100 (if needed, or Free Elective)3 
 16 16
Second Year
GENERAL EDUCATION: (K1) Social Science – American and European History3GENERAL EDUCATION: (F1) Humanities – Great Works and Their Influences3
World Language 13GENERAL EDUCATION: (F2) Humanities – Philosophical and Religious Perspectives3
ACCT 2043World Language 2 or Free Elective3
BCOM 2803BSLW 2353
MGMT 2953INBS 2503
 15 15
Third Year
World Cultures3GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives3
BUGN 3100BUGN 3200
FINC 3003MKTG 2413
INFO 3003MKTG 3103
MGMT 3003MKTG 3483
MKTG 3003MKTG Concentration Elective3
 15 15
Fourth Year
MGMT 4393GENERAL EDUCATION: (D) Fine and Performing Arts3
MKTG 4423GENERAL EDUCATION: (J) Physical Education1
MKTG Concentration Elective3MKTG 4463
MKTG Concentration Elective3INFO 5743
MKTG Concentration Elective3INFO 5893
 15 13
Total Credits 120

Graduate Program

Fourth Year
INFO 5703  
INFO 5843  
Fifth Year
 INFO 5813INFO 5823
 INFO 5833INFO 5873
 INFO 5853INFO 5883
  9 9
Total Credits 24