Business Administration - Marketing Concentration (B.S.) (Combined B.S./M.S. Business Analytics)

Program begins Spring 2022

A Combined Degree program enables undergraduate students to enroll in graduate courses in their senior year, which can be counted towards the completion of both their Bachelor's and Master's degree requirements.  The ability to take these "swing courses" allows students to earn both their Bachelor's and Master's degrees in a shortened period of time, typically within five years of intensive study.  Undergraduate students interested in this option can find more information regarding program requirements on the University's Combined Programs website.

Program Requirements

Students in this combined degree program must complete the requirements for:

Business Administration - Marketing Concentration (B.S.)

Business Analytics (M.S.) 

Graduate Swing Courses

A combined degree program allows students to complete 6-12 graduate credits ("graduate swing courses") while enrolled as an undergraduate. These courses count for both their bachelor and master’s degrees.  Graduate swing courses will count toward undergraduate free electives, unless noted otherwise.

The Graduate Swing Courses for this program:

INFO 574Database Systems for Analytics3
INFO 589Applied Statistics for Business Analytics3

Recommended Roadmap to Degree(s)

This recommended five-year plan is provided as an outline for students to follow in order to complete their degree requirements within five years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

Fifth year courses are taken at the graduate level, after matriculation into the graduate portion of this combined degree program.

Plan of Study Grid
First Year
GENERAL EDUCATION: (A) New Student Seminar 1
GENERAL EDUCATION: (C3) Communication 3
ECON 102 Applied Microeconomics 3
INFO 173 Spreadsheet Modeling for Business Decisions 3
MATH 100 Math for Business and Social Sciences (if needed, or Free Elective) 3
GENERAL EDUCATION: (C2) Literature 3
GENERAL EDUCATION: (I) Natural Science Laboratory 4
ECON 101 Applied Macroeconomics 3
INFO 240 Statistical Methods in Business 3
INFO 290 Technology in Business 3
Second Year
GENERAL EDUCATION: (K1) Social Science – American and European History 3
World Language 1 3
ACCT 204 Fundamentals of Accounting 3
BUGN 280 Strategic Business Communications 3
BUGN 295 Elements of Business 3
GENERAL EDUCATION: (F1) Humanities – Great Works and Their Influences 3
GENERAL EDUCATION: (F2) Humanities – Philosophical and Religious Perspectives 3
World Language 2 3
BSLW 235 Legal, Ethical, and Global Environment of Business 3
INBS 250 Introduction to International Business 3
Third Year
World Cultures 3
BUGN 310 Campus to Career Transition I 0
FINC 300 Integrated Core: Finance 3
INFO 300 Integrated Core: Operations Management 3
MGMT 300 Integrated Core: Management 3
MKTG 300 Integrated Core: Marketing 3
GENERAL EDUCATION: (K2) Social Science – Global Cultural Perspectives 3
BUGN 320 Campus To Career Transition II 0
MKTG 310 Services Marketing 3
MKTG 341 Consumer Behavior 3
MKTG 348 Digital Marketing 3
MKTG Concentration Elective 3
Fourth Year
BUGN 330 Campus To Career Transition III 0
MGMT 439 Applied Business Strategy 3
MKTG 442 Marketing Research 3
MKTG Concentration Elective 3
MKTG Concentration Elective 3
MKTG Concentration Elective 3
GENERAL EDUCATION: (D) Fine and Performing Arts 3
GENERAL EDUCATION: (J) Physical Education 1
BUGN 340 Campus To Career Transition IV 0
MKTG 446 Marketing Strategy and Implementation 3
INFO 574 Database Systems for Analytics 3
INFO 589 Applied Statistics for Business Analytics 3
 Total Credits120
Plan of Study Grid
Fourth Year
INFO 570 Data Wrangling and Analysis 3
INFO 584 Data Visualization 3
Fifth Year
INFO 581 Business Processes for Analytics 3
INFO 583 Introduction to Data Mining for Business 3
INFO 585 Advanced Data Mining for Business 3
INFO 582 Optimization Methods for Business Analytics 3
INFO 587 Big Data Management and Analytics 3
INFO 588 Analytics Practicum 3
 Total Credits24