A combined BS Business Administration/MS Business Analytics degree provides students with foundational quantitative, qualitative and technical skills along with knowledge of data analysis tools. This enhances their abilities in forecasting, managing and monitoring key performance indicators, identifying growth opportunities and strategic planning, which are highly desirable skills in their career.
The “4 + 1” Bachelor’s/MS in Business Analytics (MSBA) is a five year program, during which students will spend three years taking courses required for their chosen bachelor’s degree program and in their fourth year, they will complete (along with required undergraduate program courses) 6 credits worth of MSBA coursework. This will satisfy both undergraduate degree requirements and count toward achievement of the MSBA degree. In the fifth year, students will take graduate courses required to complete the MS in Business Analytics Degree. Students interested in this option can find more information regarding program requirements on the University's Combined Programs website.
Program Requirements Overview
| Code | Title | Credits |
|---|---|---|
| General Education Requirements | 30 | |
| World Languages and Cultures Requirements | 3-9 | |
| Major and Concentration Requirements | 72 | |
| Graduate Swing Courses | 6 | |
| Free Electives | 9-3 | |
| Total Credits | 120 | |
Major Requirements
Requirements for the Graduate portion of this dual degree program can be found here.
| Code | Title | Credits |
|---|---|---|
| Business Administration Required Core | ||
| Business Fundamentals | ||
| ACCT 204 | Fundamentals of Accounting (Students in the Finance concentration take ACCT 201) | 3 |
| or ACCT 201 | Fundamentals of Financial Accounting | |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| BUGN 280 | Strategic Business Communications | 3 |
| INFO 290 | Technology in Business | 3 |
| MGMT 201 | Business Ethics and Social Impact | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| Integrated Core | ||
| FINC 300 | Integrated Core: Finance | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| Collateral Courses | ||
| ECON 101 | Applied Macroeconomics | 3 |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| Concentration Requirements | ||
| INBS 250 | Introduction to International Business | 3 |
| MKTG 310 | Services Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 348 | Digital Marketing | 3 |
| MKTG 442 | Marketing Research | 3 |
| MKTG 446 | Marketing Strategy and Implementation | 3 |
| Concentration Electives | ||
| Complete 12 credits from the list below. | 12 | |
| Business Administration Career Learning | ||
| BUGN 310 | Campus to Career Transition I | 0 |
| BUGN 320 | Campus To Career Transition II | 0 |
| Total Credits | 72 | |
Concentration Electives
| Code | Title | Credits |
|---|---|---|
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 440 | International Retailing | 3 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 322 | Customer Relationship Management Practicum | 3 |
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 342 | Sales Management | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 365 | Sustainability and Green Marketing | 3 |
| MKTG 401 | Professional Selling Co-Op Education /Sales Co-Op | 3 |
| MKTG 443 | Sales Leadership and Negotiation | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
Graduate Swing Courses
A combined degree program allows students to complete 6-12 graduate credits ("graduate swing courses") while enrolled as an undergraduate. These courses count for both their bachelor and master’s degrees. Graduate swing courses will count toward undergraduate free electives, unless noted otherwise.
The Graduate Swing Courses for this program:
| Code | Title | Credits |
|---|---|---|
| INFO 574 | Database Systems for Analytics | 3 |
| INFO 589 | Applied Statistics for Business Analytics | 3 |
General Education Requirements
Click here for a list of courses that fulfill General Education categories.
| Code | Title | Credits |
|---|---|---|
| A. New Student Seminar | ||
| Complete a 1 credit New Student Seminar course. | 1 | |
| C. Communication | ||
| 1. Writing | 3 | |
| 2. Literature | 3 | |
| 3. Communication | 3 | |
| D. Fine and Performing Arts | ||
| Complete a 3 credit Fine and Performing Arts course. | 3 | |
| F. Humanities | ||
| 1. Great Works and Their Influences | 3 | |
| 2. Philosophical and Religious Perspectives | 3 | |
| G. Computer Science | ||
| Spreadsheet Modeling for Business Decisions (Fulfilled in the major.) | ||
| H. Mathematics | ||
| Statistical Methods in Business (Fulfilled in the major.) | ||
| I. Natural Science Laboratory | ||
| Complete a 4 credit Natural Science Laboratory course. | 4 | |
| J. Physical Education | ||
| Complete a 1 credit Physical Education course. | 1 | |
| K. Social Science | ||
| 1. American and European History | 3 | |
| 2. Global Cultural Perspectives | 3 | |
| 3. Social Science Perspectives | ||
| Applied Macroeconomics (Fulfilled in the major.) | ||
| L. Interdisciplinary Studies | ||
| Applied Microeconomics (Fulfilled in the major.) | ||
| Total Credits | 30 | |
World Languages and Cultures Requirements
Click here for a list of courses that fulfill World Languages and Cultures categories.
| Code | Title | Credits |
|---|---|---|
| World Languages | ||
| Based on language placement exam, complete one or two sequential courses in the same language. Requirement is automatically fulfilled by language major courses. | 3-6 | |
| World Cultures | ||
| Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives. Requirement may also be fulfilled by major coursework. See list of courses. | 0-3 | |
| Total Credits | 3-9 | |
Recommended Roadmap to Degree(s)
This recommended five-year plan is provided as an outline for students to follow in order to complete their degree requirements within five years. This plan is a recommendation and students should only use it in consultation with their academic advisor.
Fifth year courses are taken at the graduate level, after matriculation into the graduate portion of this combined degree program.
Undergraduate Program
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| GENERAL EDUCATION: (A) New Student Seminar | 1 | GENERAL EDUCATION: (C2) Literature | 3 |
| GENERAL EDUCATION: (C1) Writing | 3 | GENERAL EDUCATION: (I) Natural Science Laboratory | 4 |
| GENERAL EDUCATION: (C3) Communication | 3 | ECON 101 | 3 |
| ECON 102 | 3 | INFO 240 | 3 |
| INFO 173 | 3 | INFO 290 | 3 |
| MATH 100 (if needed, or Free Elective) | 3 | ||
| 16 | 16 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| GENERAL EDUCATION: (K1) Social Science – American and European History | 3 | GENERAL EDUCATION: (F1) Humanities – Great Works and Their Influences | 3 |
| World Language 1 | 3 | GENERAL EDUCATION: (F2) Humanities – Philosophical and Religious Perspectives | 3 |
| ACCT 204 | 3 | World Language 2 | 3 |
| BUGN 280 | 3 | BSLW 235 | 3 |
| BUGN 295 | 3 | INBS 250 | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| World Cultures | 3 | GENERAL EDUCATION: (K2) Social Science – Global Cultural Perspectives | 3 |
| BUGN 310 | 0 | BUGN 320 | 0 |
| FINC 300 | 3 | MKTG 310 | 3 |
| INFO 300 | 3 | MKTG 341 | 3 |
| MGMT 300 | 3 | MKTG 348 | 3 |
| MKTG 300 | 3 | MKTG Concentration Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| BUGN 330 | 0 | GENERAL EDUCATION: (D) Fine and Performing Arts | 3 |
| MGMT 439 | 3 | GENERAL EDUCATION: (J) Physical Education | 1 |
| MKTG 442 | 3 | BUGN 340 | 0 |
| MKTG Concentration Elective | 3 | MKTG 446 | 3 |
| MKTG Concentration Elective | 3 | INFO 574 | 3 |
| MKTG Concentration Elective | 3 | INFO 589 | 3 |
| 15 | 13 | ||
| Total Credits 120 | |||
Graduate Program
| Fourth Year | |||||
|---|---|---|---|---|---|
| Summer | Credits | ||||
| INFO 570 | 3 | ||||
| INFO 584 | 3 | ||||
| 6 | |||||
| Fifth Year | |||||
| Fall | Credits | Spring | Credits | ||
| INFO 581 | 3 | INFO 582 | 3 | ||
| INFO 583 | 3 | INFO 587 | 3 | ||
| INFO 585 | 3 | INFO 588 | 3 | ||
| 9 | 9 | ||||
| Total Credits 24 | |||||