Digital Marketing Analytics (M.S.)

Program Requirements

Integrated Courses
INFO 588Analytics Practicum3
INFO 595Digital Marketing Analytics3
Business Analytics
INFO 570Data Wrangling and Analysis3
INFO 583Introduction to Data Mining for Business3
INFO 584Data Visualization3
INFO 589Applied Statistics for Business Analytics3
Digital Marketing
INFO 573Practicum in E-Commerce1.5
MKTG 561Applied Marketing Management1.5
MKTG 562Market Analysis and Customer Insight1.5
MKTG 573Social and Mobile Media: Fundamentals and Analytics1.5
MKTG 580Digital Customer Experience Management1.5
MKTG 582Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media1.5
MKTG 583Omni-Channel Retailing1.5
MKTG 585Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)1.5
Total Credits30