|Required Courses 1|
|MKTG 573||Social and Mobile Media: Fundamentals and Analytics||1.5|
|MKTG 580||Digital Customer Experience Management||1.5|
|MKTG 582||Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media||1.5|
|MKTG 583||Omni-Channel Retailing||1.5|
|MKTG 585||Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)||1.5|
|INFO 573||Practicum in E-Commerce||1.5|
Non-MBA students in the certificate-only program must complete two prerequisite marketing courses: MKTG 561 Applied Marketing Management and MKTG 562 Market Analysis and Customer Insight before they can register for the 9 credits of Digital Marketing courses.