Digital Marketing Certificate Program - Graduate

Program Requirements

Required Courses 1
MKTG 573Social and Mobile Media: Fundamentals and Analytics1.5
MKTG 580Digital Customer Experience Management1.5
MKTG 582Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media1.5
MKTG 583Omni-Channel Retailing1.5
MKTG 585Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)1.5
INFO 573Practicum in E-Commerce1.5
Total Credits9
1

Non-MBA students in the certificate-only program must complete two prerequisite marketing courses: MKTG 561 Applied Marketing Management and MKTG 562 Market Analysis and Customer Insight before they can register for the 9 credits of Digital Marketing courses.