Program Requirements
| Code | Title | Credits |
|---|---|---|
| Required Courses 1 | ||
| MKTG 573 | Social and Mobile Media: Fundamentals and Analytics | 1.5 |
| MKTG 580 | Digital Customer Experience Management | 1.5 |
| MKTG 582 | Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media | 1.5 |
| MKTG 583 | Omni-Channel Retailing | 1.5 |
| MKTG 585 | Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment) | 1.5 |
| INFO 573 | Practicum in E-Commerce | 1.5 |
| Total Credits | 9 | |
| 1 | Non-MBA students in the certificate-only program must complete two prerequisite marketing courses: MKTG 561 Applied Marketing Management and MKTG 562 Market Analysis and Customer Insight before they can register for the 9 credits of Digital Marketing courses. |