Social Media and Public Relations (B.A.)

Unless otherwise noted, 120 credits of coursework is required for a baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

Program Requirements Overview

General Education Requirements42
World Languages and Cultures Requirements3-9
Major Requirements48
Free Electives27-21
Total Credits120

Major Requirements

Core Requirements
CMST 110Introduction to Communication and Media3
CMST 210Theorizing Communication and Media3
Required Courses
STCM 130Fundamentals of Public Relations and Advertising3
STCM 140Multimedia Production for Strategic Communication3
STCM 230Brand Storytelling in Strategic Communication3
STCM 233Public Relations Writing Across Media3
STCM 240Social Media Analytics3
STCM 330Public Relations Investigation and Strategy3
STCM 333Public Relations Cases3
STCM 430Public Relations Campaigns3
Complete any 18 credits from CMDA, CMST, FMTV, JOUR, SPTC, and STCM in consultation with your advisor. See links to course lists below.18
Total Credits48


CMDA Courses

CMST Courses

FMTV Courses

JOUR Courses

SPTC courses

STCM Courses

General Education Requirements

Click here for a list of courses that fulfill General Education categories.

A. New Student Seminar
Complete a 1 credit New Student Seminar1
C. Communication
1. Writing 3
2. Literature3
3. Communication3
D. Fine and Performing Arts
Complete a 3 credit Fine and Performing Arts course.3
F. Humanities
1. Great Works and Their Influences3
2. Philosophical and Religious Perspectives 3
G. Computer Science
Complete a 3 credit Computer Science course.3
H. Mathematics
Complete a 3 credit Mathematics course.3
I. Natural Science Laboratory
Complete a 4 credit Natural Science Laboratory course.4
J. Physical Education
Complete a 1 credit Physical Education course.1
K. Social Science
1. American and European History 3
2. Global Cultural Perspectives3
3. Social Science Perspectives 3
Students in P12 Subject Area Teaching programs complete EDFD 200 as part of the Teacher Education sequence.
L. Interdisciplinary Studies
Complete a 3 credit Interdisciplinary Studies course.3
Students in P12 Subject Area Teaching programs complete SASE 210 as part of the Teacher Education sequence.
Total Credits42

World Languages and Cultures Requirements

Click here for a list of courses that fulfill World Languages and Cultures categories.

World Languages
Based on language placement exam, complete one or two sequential courses in the same language. Requirement is automatically fulfilled by language major courses.3-6
World Cultures
Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives. Requirement may also be fulfilled by major coursework. See list of courses.0-3
Total Credits3-9

Recommended Roadmap to Degree Completion

This four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

First Year
GNED 1991WRIT 1063
CMST 1013GENERAL EDUCATION (K1) Social Science – American and European History3
GENERAL EDUCATION (D) Fine and Performing Arts3CMST 2103
CMST 1103STCM 1303
 13 15
Second Year
GENERAL EDUCATION (H) Mathematics3GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives3
World Language 13GENERAL EDUCATION (J) Physical Education1
STCM 1403World Language 23
STCM 2303STCM 2333
Free Electives3STCM 2403
 Major Elective3
 15 16
Third Year
GENERAL EDUCATION (F2) Humanities – Philosophical and Religious Perspectives3GENERAL EDUCATION (F1) Humanities – Great Works and Their Influences3
GENERAL EDUCATION (I) Natural Science Laboratory4GENERAL EDUCATION (K3) Social Science – Social Science Perspectives3
STCM 3303STCM 3333
Major Elective3Major Elective3
Free Elective or World Cultures course if needed.3Free Elective3
 16 15
Fourth Year
GENERAL EDUCATION (L) Interdisciplinary Studies3STCM 4303
Major Elective3Free Elective3
Major Elective3Free Elective3
Free Elective3Free Elective3
Free Elective3Free Elective3
 15 15
Total Credits 120