120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.
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Program Requirements Overview
| Code | Title | Credits |
|---|---|---|
| General Education Requirements | 42 | |
| World Languages and Cultures Requirements | 3-9 | |
| Major Requirements | 48 | |
| Free Electives | 27-21 | |
| Total Credits | 120 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| Core Requirements | ||
| CMST 110 | Introduction to Communication and Media | 3 |
| CMST 210 | Theorizing Communication and Media | 3 |
| Required Courses | ||
| STCM 130 | Fundamentals of Public Relations and Advertising | 3 |
| STCM 140 | Multi Media Production for Strategic Communication | 3 |
| STCM 230 | Brand Storytelling in Strategic Communication | 3 |
| STCM 233 | Public Relations Writing Across Media | 3 |
| STCM 240 | Social Media Analytics | 3 |
| STCM 330 | Public Relations Investigation and Strategy | 3 |
| STCM 333 | Public Relations Cases | 3 |
| STCM 430 | Public Relations Campaigns | 3 |
| Electives | ||
| Complete any 18 credits from CMDA, CMST, FMTV, JOUR, SPTC, and STCM in consultation with your advisor. See links to course lists below. | 18 | |
| Total Credits | 48 | |
Electives
General Education Requirements
Click here for a list of courses that fulfill General Education categories.
| Code | Title | Credits |
|---|---|---|
| A. New Student Seminar | ||
| Complete a 1 credit New Student Seminar | 1 | |
| C. Communication | ||
| 1. Writing | 3 | |
| 2. Literature | 3 | |
| 3. Communication | 3 | |
| D. Fine and Performing Arts | ||
| Complete a 3 credit Fine and Performing Arts course. | 3 | |
| F. Humanities | ||
| 1. Great Works and Their Influences | 3 | |
| 2. Philosophical and Religious Perspectives | 3 | |
| G. Computer Science | ||
| Complete a 3 credit Computer Science course. | 3 | |
| H. Mathematics | ||
| Complete a 3 credit Mathematics course. | 3 | |
| I. Natural Science Laboratory | ||
| Complete a 4 credit Natural Science Laboratory course. | 4 | |
| J. Physical Education | ||
| Complete a 1 credit Physical Education course. | 1 | |
| K. Social Science | ||
| 1. American and European History | 3 | |
| 2. Global Cultural Perspectives | 3 | |
| 3. Social Science Perspectives | 3 | |
| L. Interdisciplinary Studies | ||
| Complete a 3 credit Interdisciplinary Studies course. | 3 | |
| Total Credits | 42 | |
World Languages and Cultures Requirements
Click here for a list of courses that fulfill World Languages and Cultures categories.
| Code | Title | Credits |
|---|---|---|
| World Languages | ||
| Based on language placement exam, complete one or two sequential courses in the same language. | 3-6 | |
| World Cultures | ||
| Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives. | 0-3 | |
| Total Credits | 3-9 | |
Recommended Roadmap to Degree Completion
This recommended four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years. This plan is a recommendation and students should only use it in consultation with their academic advisor.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| GNED 199 | New Student Seminar | 1 |
| GENERAL EDUCATION (C1) Writing | 3 | |
| CMST 101 | Fundamentals of Speech: Communication Requirement | 3 |
| GENERAL EDUCATION (D) Fine and Performing Arts | 3 | |
| CMST 110 | Introduction to Communication and Media | 3 |
| Credits | 13 | |
| Spring | ||
| WRIT 106 | College Writing II | 3 |
| GENERAL EDUCATION (G) Computer Science | 3 | |
| GENERAL EDUCATION (K1) Social Science – American and European History | 3 | |
| CMST 210 | Theorizing Communication and Media | 3 |
| STCM 130 | Fundamentals of Public Relations and Advertising | 3 |
| Credits | 15 | |
| Second Year | ||
| Fall | ||
| GENERAL EDUCATION (H) Mathematics | 3 | |
| World Language 1 | 3 | |
| STCM 140 | Multi Media Production for Strategic Communication | 3 |
| STCM 230 | Brand Storytelling in Strategic Communication | 3 |
| Free Electives | 3 | |
| Credits | 15 | |
| Spring | ||
| GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives | 3 | |
| GENERAL EDUCATION (J) Physical Education | 1 | |
| World Language 2 | 3 | |
| STCM 233 | Public Relations Writing Across Media | 3 |
| STCM 240 | Social Media Analytics | 3 |
| Major Elective | 3 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| GENERAL EDUCATION (F2) Humanities – Philosophical and Religious Perspectives | 3 | |
| GENERAL EDUCATION (I) Natural Science Laboratory | 4 | |
| STCM 330 | Public Relations Investigation and Strategy | 3 |
| Major Elective | 3 | |
| Free Elective or World Cultures course if needed. | 3 | |
| Credits | 16 | |
| Spring | ||
| GENERAL EDUCATION (F1) Humanities – Great Works and Their Influences | 3 | |
| GENERAL EDUCATION (K3) Social Science – Social Science Perspectives | 3 | |
| STCM 333 | Public Relations Cases | 3 |
| Major Elective | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| GENERAL EDUCATION (L) Interdisciplinary Studies | 3 | |
| Major Elective | 3 | |
| Major Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| STCM 430 | Public Relations Campaigns | 3 |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Total Credits | 120 | |