Social Media and Public Relations Major (B.A.)

120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

Program Requirements Overview

General Education Requirements42
World Languages and Cultures Requirements3-9
Major Requirements48
Free Electives27-21
Total Credits120

Major Requirements

Core Requirements
CMST 110Introduction to Communication and Media3
CMST 210Theorizing Communication and Media3
Required Courses
STCM 130Fundamentals of Public Relations and Advertising3
STCM 140Multi Media Production for Strategic Communication3
STCM 230Brand Storytelling in Strategic Communication3
STCM 233Public Relations Writing Across Media3
STCM 240Social Media Analytics3
STCM 330Public Relations Investigation and Strategy3
STCM 333Public Relations Cases3
STCM 430Public Relations Campaigns3
Complete any 18 credits from CMDA, CMST, FMTV, JOUR, SPTC, and STCM in consultation with your advisor. See links to course lists below.18
Total Credits48


CMDA Courses

CMST Courses

FMTV Courses

JOUR Courses

SPTC courses

STCM Courses

General Education Requirements

Click here for a list of courses that fulfill General Education categories.

A. New Student Seminar
Complete a 1 credit New Student Seminar1
C. Communication
1. Writing 3
2. Literature3
3. Communication3
D. Fine and Performing Arts
Complete a 3 credit Fine and Performing Arts course.3
F. Humanities
1. Great Works and Their Influences3
2. Philosophical and Religious Perspectives 3
G. Computer Science
Complete a 3 credit Computer Science course.3
H. Mathematics
Complete a 3 credit Mathematics course.3
I. Natural Science Laboratory
Complete a 4 credit Natural Science Laboratory course.4
J. Physical Education
Complete a 1 credit Physical Education course.1
K. Social Science
1. American and European History 3
2. Global Cultural Perspectives3
3. Social Science Perspectives 3
L. Interdisciplinary Studies
Complete a 3 credit Interdisciplinary Studies course.3
Total Credits42

World Languages and Cultures Requirements

Click here for a list of courses that fulfill World Languages and Cultures categories.

World Languages
Based on language placement exam, complete one or two sequential courses in the same language.3-6
World Cultures
Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives.0-3
Total Credits3-9

Recommended Roadmap to Degree Completion

This recommended four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

Plan of Study Grid
First Year
GNED 199 New Student Seminar 1
CMST 101 Fundamentals of Speech: Communication Requirement 3
GENERAL EDUCATION (D) Fine and Performing Arts 3
CMST 110 Introduction to Communication and Media 3
WRIT 106 College Writing II 3
GENERAL EDUCATION (G) Computer Science 3
GENERAL EDUCATION (K1) Social Science – American and European History 3
CMST 210 Theorizing Communication and Media 3
STCM 130 Fundamentals of Public Relations and Advertising 3
Second Year
World Language 1 3
STCM 140 Multi Media Production for Strategic Communication 3
STCM 230 Brand Storytelling in Strategic Communication 3
Free Electives 3
GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives 3
GENERAL EDUCATION (J) Physical Education 1
World Language 2 3
STCM 233 Public Relations Writing Across Media 3
STCM 240 Social Media Analytics 3
Major Elective 3
Third Year
GENERAL EDUCATION (F2) Humanities – Philosophical and Religious Perspectives 3
GENERAL EDUCATION (I) Natural Science Laboratory 4
STCM 330 Public Relations Investigation and Strategy 3
Major Elective 3
Free Elective or World Cultures course if needed. 3
GENERAL EDUCATION (F1) Humanities – Great Works and Their Influences 3
GENERAL EDUCATION (K3) Social Science – Social Science Perspectives 3
STCM 333 Public Relations Cases 3
Major Elective 3
Free Elective 3
Fourth Year
GENERAL EDUCATION (L) Interdisciplinary Studies 3
Major Elective 3
Major Elective 3
Free Elective 3
Free Elective 3
STCM 430 Public Relations Campaigns 3
Free Elective 3
Free Elective 3
Free Elective 3
Free Elective 3
 Total Credits120