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Program Requirements
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKTG 561 | Strategic Marketing Management | 1.5 |
| MKTG 562 | Data Driven Marketing | 1.5 |
| MKTG 573 | Social and Mobile Media: Fundamentals and Analytics | 1.5 |
| MKTG 580 | Digital Customer Experience Management | 1.5 |
| MKTG 582 | Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media | 1.5 |
| MKTG 583 | Omni-Channel Retailing | 1.5 |
| MKTG 585 | Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment) | 1.5 |
| INFO 573 | Practicum in E-Commerce | 1.5 |
| Total Credits | 12 | |