Digital Marketing Certificate Program

For details about this program, including program description, admission requirements, and contact information, click here.

Program Requirements

Required Courses
MKTG 561Applied Marketing Management1.5
MKTG 562Market Analysis and Customer Insight1.5
MKTG 573Social and Mobile Media: Fundamentals and Analytics1.5
MKTG 580Digital Customer Experience Management1.5
MKTG 582Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media1.5
MKTG 583Omni-Channel Retailing1.5
MKTG 585Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)1.5
INFO 573Practicum in E-Commerce1.5
Total Credits12