Advertising Major (B.A.)

120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

Program Requirements Overview

General Education Requirements42
World Languages and Cultures Requirements3-9
Major Requirements51
Free Electives24-18
Total Credits120

Major Requirements

Core Requirements
CMST 110Introduction to Communication and Media3
CMST 210Theorizing Communication and Media3
Strategic Communication Core
STCM 130Fundamentals of Public Relations and Advertising3
STCM 140Multi Media Production for Strategic Communication3
STCM 230Brand Storytelling in Strategic Communication3
STCM 240Social Media Analytics3
Required Advertising Courses
STCM 234Copywriting Across Media3
STCM 381Consumer Insights3
STCM 401Advertising Media Strategies3
STCM 431Advertising Campaign3
Major Electives
Complete 15 credits from any CMDA, CMST, FMTV, JOUR, SPTC, or STCM course (not previously used for major requirements). See links to course lists below.15
Total Credits45

Major Electives

CMDA,  CMST, FMTV, JOUR, SPTC, STCM

General Education Requirements

Click here for a list of courses that fulfill General Education categories.

A. New Student Seminar
Complete a 1 credit New Student Seminar1
C. Communication
1. Writing 3
2. Literature3
3. Communication3
D. Fine and Performing Arts
Complete a 3 credit Fine and Performing Arts course.3
F. Humanities
1. Great Works and Their Influences3
2. Philosophical and Religious Perspectives 3
G. Computer Science
Complete a 3 credit Computer Science course.3
H. Mathematics
Complete a 3 credit Mathematics course.3
I. Natural Science Laboratory
Complete a 4 credit Natural Science Laboratory course.4
J. Physical Education
Complete a 1 credit Physical Education course.1
K. Social Science
1. American and European History 3
2. Global Cultural Perspectives3
3. Social Science Perspectives 3
L. Interdisciplinary Studies
Complete a 3 credit Interdisciplinary Studies course.3
Total Credits42

World Languages and Cultures Requirements

Click here for a list of courses that fulfill World Languages and Cultures categories.

World Languages
Based on language placement exam, complete one or two sequential courses in the same language.3-6
World Cultures
Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives.0-3
Total Credits3-9

Recommended Roadmap to Degree Completion

This recommended four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

Plan of Study Grid
First Year
FallCredits
GNED 199 New Student Seminar 1
WRIT 105 College Writing I 3
CMST 101 Fundamentals of Speech: Communication Requirement 3
GENERAL EDUCATION (D) Fine and Performing Arts 3
CMST 110 Introduction to Communication and Media 3
 Credits13
Spring
GENERAL EDUCATION (C2) Literature 3
GENERAL EDUCATION (G) Computer Science 3
GENERAL EDUCATION (K1) Social Science – American and European History 3
STCM 130 Fundamentals of Public Relations and Advertising 3
Major Elective 3
 Credits15
Second Year
Fall
GENERAL EDUCATION (H) Mathematics 3
World Language 1 3
CMST 210 Theorizing Communication and Media 3
STCM 140 Multi Media Production for Strategic Communication 3
Major Elective 3
 Credits15
Spring
GENERAL EDUCATION (J) Physical Education 1
GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives 3
World Language 2 3
STCM 230 Brand Storytelling in Strategic Communication 3
STCM 240 Social Media Analytics 3
Free Elective 3
 Credits16
Third Year
Fall
GENERAL EDUCATION (I) Natural Science Laboratory 4
GENERAL EDUCATION (F2) Humanities – Philosophical and Religious Perspectives 3
World Cultures (or Free Elective) 3
STCM 234 Copywriting Across Media 3
Free Elective 3
 Credits16
Spring
GENERAL EDUCATION (F1) Humanities – Great Works and Their Influences 3
GENERAL EDUCATION (K3) Social Science – Social Science Perspectives 3
STCM 381 Consumer Insights 3
Major Elective 3
Free Elective 3
 Credits15
Fourth Year
Fall
GENERAL EDUCATION (L) Interdisciplinary Studies 3
STCM 401 Advertising Media Strategies 3
Major Elective 3
Free Elective 3
Free Elective 3
 Credits15
Spring
STCM 431 Advertising Campaign 3
Major Elective 3
Free Elective 3
Free Elective 3
Free Elective 3
 Credits15
 Total Credits120