Advertising (B.A.)

Unless otherwise noted, 120 credits of coursework is required for a baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

Program Requirements Overview

General Education Requirements42
World Languages and Cultures Requirements3-9
Major Requirements51
Free Electives24-18
Total Credits120

Major Requirements

Core Requirements
CMST 110Introduction to Communication and Media3
CMST 210Theorizing Communication and Media3
Strategic Communication Core
STCM 130Fundamentals of Public Relations and Advertising3
STCM 140Multimedia Production for Strategic Communication3
STCM 230Brand Storytelling in Strategic Communication3
STCM 240Social Media Analytics3
Required Advertising Courses
STCM 234Copywriting Across Media3
STCM 381Consumer Insights3
STCM 401Advertising Media Strategies3
STCM 431Advertising Campaign3
Major Electives
Complete 15 credits from any CMDA, CMST, FMTV, JOUR, SPTC, or STCM course (not previously used for major requirements). See links to course lists below.15
Total Credits45

Major Electives


General Education Requirements

Click here for a list of courses that fulfill General Education categories.

A. New Student Seminar
Complete a 1 credit New Student Seminar1
C. Communication
1. Writing 3
2. Literature3
3. Communication3
D. Fine and Performing Arts
Complete a 3 credit Fine and Performing Arts course.3
F. Humanities
1. Great Works and Their Influences3
2. Philosophical and Religious Perspectives 3
G. Computer Science
Complete a 3 credit Computer Science course.3
H. Mathematics
Complete a 3 credit Mathematics course.3
I. Natural Science Laboratory
Complete a 4 credit Natural Science Laboratory course.4
J. Physical Education
Complete a 1 credit Physical Education course.1
K. Social Science
1. American and European History 3
2. Global Cultural Perspectives3
3. Social Science Perspectives 3
Students in P12 Subject Area Teaching programs complete EDFD 200 as part of the Teacher Education sequence.
L. Interdisciplinary Studies
Complete a 3 credit Interdisciplinary Studies course.3
Students in P12 Subject Area Teaching programs complete SASE 210 as part of the Teacher Education sequence.
Total Credits42

World Languages and Cultures Requirements

Click here for a list of courses that fulfill World Languages and Cultures categories.

World Languages
Based on language placement exam, complete one or two sequential courses in the same language. Requirement is automatically fulfilled by language major courses.3-6
World Cultures
Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives. Requirement may also be fulfilled by major coursework. See list of courses.0-3
Total Credits3-9

Recommended Roadmap to Degree Completion

This four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

First Year
WRIT 1053GENERAL EDUCATION (G) Computer Science3
CMST 1013GENERAL EDUCATION (K1) Social Science – American and European History3
GENERAL EDUCATION (D) Fine and Performing Arts3STCM 1303
CMST 1103Major Elective3
 13 15
Second Year
GENERAL EDUCATION (H) Mathematics3GENERAL EDUCATION (J) Physical Education1
World Language 13GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives3
CMST 2103World Language 23
STCM 1403STCM 2303
Major Elective3STCM 2403
 Free Elective3
 15 16
Third Year
GENERAL EDUCATION (I) Natural Science Laboratory4GENERAL EDUCATION (F1) Humanities – Great Works and Their Influences3
GENERAL EDUCATION (F2) Humanities – Philosophical and Religious Perspectives3GENERAL EDUCATION (K3) Social Science – Social Science Perspectives3
World Cultures (or Free Elective)3STCM 3813
STCM 2343Major Elective3
Free Elective3Free Elective3
 16 15
Fourth Year
GENERAL EDUCATION (L) Interdisciplinary Studies3STCM 4313
STCM 4013Major Elective3
Major Elective3Free Elective3
Free Elective3Free Elective3
Free Elective3Free Elective3
 15 15
Total Credits 120