Advertising (B.A.)

Unless otherwise noted, 120 credits of coursework is required for a baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

Degree Requirements Overview

SEEDS General Education Requirements24-27
New Student Seminar1
Major Requirements51
Free Electives44-41
Total Credits120

Major Requirements

Core Requirements
CMST 110Introduction to Communication and Media3
CMST 210Theorizing Communication and Media3
Strategic Communication Core
STCM 130Fundamentals of Public Relations and Advertising3
STCM 140Multimedia Production for Strategic Communication3
STCM 230Brand Storytelling in Strategic Communication3
STCM 240Social Media Analytics3
Required Advertising Courses
STCM 234Copywriting Across Media3
STCM 381Consumer Insights3
STCM 401Advertising Media Strategies3
STCM 431Advertising Campaign3
Major Electives
Complete 15 credits from any CMDA, CMST, FMTV, JOUR, SPTC, or STCM course (not previously used for major requirements). See links to course lists below.15
Total Credits45

Major Electives

CMDA,  CMST, FMTV, JOUR, SPTC, STCM

New Student Seminar

Students in the Adult Learner program must take GNED 100.
Complete one course from the following. Some courses may be restricted by major. Consult with an academic advisor.1
Pathways to Success
Freshman Seminar in Chemistry
First Year Seminar
Adult Academic Success Seminar
New Student Seminar
Freshman Seminar in Health and Physical Education
Pathways to Adult Learning
New Student Seminar
New Student Experience for Mathematical Sciences
Freshman Seminar for Music Majors
Introduction to Nursing
Freshman Seminar in Political Science and Law

SEEDS General Education Requirements

Click here for a list of courses that fulfill the SEEDS requirements.

Foundations
Effective Writing I
Complete one Effective Writing I course.3
Effective Writing II
Complete one Effective Writing II course.3
Interactive Communication
Complete one Interactive Communication course.3
Quantitative Reasoning
Complete one Quantitative Reasoning course.3
Political and Civic Life
Complete one Political and Civic Life course.3
World Language
Complete two sequential classes in one World Language when starting at the Beginner I or Beginner II level. Complete one class when starting at the Intermediate/Advanced Level.3-6
Exploration
Complete one course from four different Exploration categories:6
Analyzing Cultures and Societies
Creative Expression
Fulfilled by STCM 130 in the major.
Ethical Inquiry
Historical Thinking
Fulfilled by CMST 110 in the major.
Literary and Artistic Analysis
Scientific Reasoning
Total Credits24-27

Recommended Roadmap to Degree Completion

This recommended degree plan is provided as an outline for students to follow in order to complete their degree requirements within four years and 120 credits. This plan is a recommendation and MUST be used in consultation with their academic advisor. Important note: Students should be aware this plan assumes no pre-requisite coursework is required. If pre-requisite coursework is needed, students may have additional requirements to fulfill which do not appear on the plan.

First Year
FallCreditsSpringCredits
GNED 1991SEEDS: Effective Writing II3
Effective Writing I3SEEDS: Foundation Course3
SEEDS: Interactive Communication3Major Elective3
SEEDS: Foundation Course3Free Elective3
STCM 130 (Fulfills SEEDS: Exploration - Creative Expression)3Free Elective3
CMST 110 (Fulfills SEEDS: Exploration - Historical Thinking)3 
 16 15
Second Year
FallCreditsSpringCredits
SEEDS: World Language 13SEEDS: World Language 23
SEEDS: Exploration 33STCM 2303
CMST 2103Major Elective3
STCM 1403Free Elective3
Free Elective3Free Elective3
 15 15
Third Year
FallCreditsSpringCredits
STCM 2343SEEDS: Exploration 43
STCM 2403STCM 3813
Free Elective3Major Elective3
Free Elective3Free Elective3
Free Elective3Free Elective3
 15 15
Fourth Year
FallCreditsSpringCredits
STCM 4013STCM 4313
Major Elective3Major Elective3
Free Elective3Free Elective3
Free Elective3Free Elective3
Free Elective3Free Elective2
 15 14
Total Credits 120