Prerequisite(s): WRIT 105, WRT 105/105A, WRIT 108, or HONP 100. Restriction(s): Business Administration, Business Analytics, Accounting, and Visual Communications Design (BFA) majors only; or Bloomfield Business Student. This course develops strategic business communication skills for professional workplace contexts. Students apply core business writing principles—including audience analysis, message planning, tone, style, and navigational design—to produce effective business communications such as emails, memos, and reports. The course also develops oral communication skills through recorded and in-person presentations that address requests for information and case-based business problems. Students analyze how professionalism, credibility, and emotional intelligence influence collaboration in business relationships and team environments. They also learn to translate complex business information into clear written documents and slide-based presentations that enhance comprehension and support informed business decision-making. The course emphasizes the ethical and purposeful use of generative AI tools to support idea generation, writing refinement, audience analysis, and research planning. Meets the Graduation Writing Requirement for majors in Business Administration and Accounting. Equivalent course BUGN 280 effective through Summer 2024. Satisfies SEEDS Effective Writing II student learning outcome in alignment with Educated Citizenry and Diversity and Intercultural Competency values. Special fee.
The Storytelling with Data course is designed to provide students with knowledge on how to build compelling narratives based on complex data and analytics. The goal is to utilize data to inform and influence an audience to take action, adopt or change a position, or make business decisions by providing deeper insights and supporting evidence through graphs and charts. By learning and applying data visualization tools and business storytelling principles, students will be able to interpret, streamline and present large quantities of data to reveal trends and patterns or provide context and insights. Students will practice creating and delivering effective business messages intended to inform and persuade leaders and teammates at all levels of an organization.