Visual Communication Design Major (B.F.A.)

Program Overview

The Visual Communication Design Major is a rigorous, pre-professional program stressing concept development and visual communication skills necessary to prepare content and imagery for print, interactive media and the Web. Students gain a comprehensive understanding of the discipline and build a portfolio of work to begin a career in the graphic design profession. The program is based in the Department of Art and Design. For further information, go to: Visual Communication Design (BFA).

Program Requirements

Students must complete 22 credits of General Education requirements and 3-9 credits of World Languages and Cultures Requirements.

Complete the following with a minimum 3.00 GPA:

Core Requirements
ARFD 100Perceptual Drawing3
ARFD 101Process and Media I - Surface3
ARFD 102Drawing as Research3
ARFD 103Color and Light3
ARFD 104Process and Media II - Space3
Program Core Requirements
ARFD 106Digital Literacy3
ARFD 200Process and Media III - Time3
ARFD 400Art and Design Forum3
ARHT 102Visual Culture3
ARHT 201History of Design3
ARHT 101Art in Non-Western Societies3
or ARTX 201 Culture and Appearance
ARHT 105Art in Western Civilization: Ancient Through Medieval3
or ARHT 106 Art in Western Civilization: Renaissance through Modern
Studio Requirements
VCDS 120Typography I3
VCDS 220Typography II3
VCDS 225Creative Coding3
VCDS 320User Interface Design3
VCDS 335Visual Communication Design Co‐op3
VCDS 201Visual Communication Design Studio I3
VCDS 301Visual Communication Design Studio II3
VCDS 311Visual Communication Design Studio III3
VCDS 401Visual Communication Design Studio IV Thesis3
VCDS 411Visual Communication Design Studio V Portfolio/Thesis Exhibition3
VCDS 465Motion Design3
Collateral Courses
CMDA 110Introduction to Communication and Media Arts3
MKTG 240Introduction to Marketing3
ENTR 201The Entrepreneurial Mindset and Innovation3
ENTR 301Creating Your Startup Business Model3
ENTR 302Preparing to Pitch and Launch Your Startup3
Major Electives
Complete 3 courses from the following (other electives may be approved by Coordinator):9
Cultural Anthropology
Physical Anthropology
Anthropology of Globalization
Introduction to Politics
American Government and Politics
Comparative Politics
Introduction to Psychology
Total Credits94