Visual Communication Design (B.F.A.)

The Visual Communication Design Major is a rigorous, pre-professional program stressing concept development and visual communication skills necessary to prepare content and imagery for print, interactive media and the Web. Students gain a comprehensive understanding of the discipline and build a portfolio of work to begin a career in the graphic design profession. The program is based in the Department of Art and Design. For further information, go to: Visual Communication Design (BFA).

Degree Requirements Overview

New Student Seminar1
SEEDS: General Education Requirements31-33
Major Requirements84
Free Electives4-2
Total Credits120

Major Requirements

Core Requirements
ARFD 101Surface3
or PRDN 100 Design Visualization I - Concept Sketching
ARFD 103Color and Light3
VIST 102Visual Culture3
VIST 105Global Foundations in Art and Visual Culture3
VIST 262See What I Mean: A History of Visual Communication Design3
VIST 306Critical Design Studies3
Core Elective
Complete one course from the following:3
Perceptual Drawing
Drawing as Research
Space
Digital Literacy
Textiles
Anatomical Drawing for Product Designers
Special Topics in Global Art Cultures
Studio Requirements
VCDS 120Typography I3
VCDS 201Visual Communication Design Studio I3
VCDS 220Typography II3
VCDS 225Creative Coding3
VCDS 301Visual Communication Design Studio II3
VCDS 311Visual Communication Design Studio III3
VCDS 320User Interface Design3
VCDS 401Visual Communication Design Studio IV Thesis3
VCDS 411Visual Communication Design Studio V Portfolio/Thesis Exhibition3
VCDS 465Motion Design3
Collateral Courses
CMST 110Introduction to Communication and Media3
ENTR 260Introduction to Innovation and 3D Printing3
ENTR 360Advanced Innovation and Digitally Mediated Making3
ENTR 460Applied Digital Innovation Design, and Lean Fabrication3
MKTG 240Introduction to Marketing3
Major Electives
Complete six courses from the list below.18
Total Credits84

Major Electives

ARGS 260Special Topics in Art and Design1-12
ANTH 100Cultural Anthropology3
ARIL 101Introduction to Illustration3
ARIL 200Digital Painting 13
ARIL 225Art of the Visual Narrative3
ARPH 201Digital Photo and Imaging I3
ARST 205Photography3
ARST 206Printmaking3
ARTX 120Introduction to Apparel Construction3
ARTX 201Culture and Appearance3
ARTX 220Textile and Apparel Colloquium3
ARTX 230Fashion Illustration3
BCOM 280Strategic Business Communications3
CMST 200Going Viral3
CMST 225New Media and Participatory Culture3
FMTV 201Digital Filmmaking I3
FMTV 252Fundamentals of Film and Television3
MKTG 250Professional Selling3
MUTC 101Music and Computer Technology I3
MUGN 109Introduction to Jazz3
MUGN 120Rap and Rock as Cultural Phenomena3
MUGN 152Music in Film3
POLS 100Introduction to Politics3
PRDN 201Design Visualization III - Digital Sketching3
PSYC 101Introduction to Psychology3
VCDS 335Visual Communication Design Co‐op3
VIST 203Modern Philosophies of Art3

New Student Seminar

Students in the Adult Learner program must take GNED 100.
Complete one course from the following. Some courses may be restricted by major. Consult with an academic advisor.1
Pathways to Success
Freshman Seminar in Chemistry
First Year Seminar
Adult Academic Success Seminar
New Student Seminar
Freshman Seminar in Health and Physical Education
Pathways to Adult Learning
New Student Seminar
New Student Experience for Mathematical Sciences
Freshman Seminar for Music Majors
Introduction to Nursing
Freshman Seminar in Political Science and Law

SEEDS General Education Requirements

Click here for a listing of courses that fulfill the SEEDS requirements.

Foundations
Effective Writing I
Complete one Effective Writing I course.3
Effective Writing II
Complete one Effective Writing II course.3
Interactive Communication
Complete one Interactive Communication course.3
Quantitative Reasoning
Complete one Quantitative Reasoning course.3
Political and Civic Life
Complete one Political and Civic Life course.3
World Languages
Complete two sequential classes in one World Language when starting at the Beginner I or Beginner II level. Complete one class when starting at the Intermediate/Advanced Level. 3-6
Exploration
Complete one course from four different Exploration categories. 12
Analyzing Cultures and Societies
Creative Expression
Ethical Inquiry
Historical Thinking
Literary and Artistic Analysis
Scientific Reasoning
Total Credits30-33

Recommended Roadmap to Degree Completion

This recommended degree plan is provided as an outline for students to follow in order to complete their degree requirements within four years and 120 credits. This plan is a recommendation and MUST be used in consultation with their academic advisor. Important note: Students should be aware this plan assumes no pre-requisite coursework is required. If pre-requisite coursework is needed, students may have additional requirements to fulfill which do not appear on the plan.

First Year
FallCreditsSpringCredits
New Student Seminar1SEEDS: Effective Writing II3
SEEDS: Effective Writing I3ARFD 1033
VIST 1023Core Elective3
ARFD 101 or PRDN 1003SEEDS: Exploration 23
VCDS 1203CMST 110 (Fulfills SEEDS: Interactive Communication)3
SEEDS: Exploration 13 
 16 15
Second Year
FallCreditsSpringCredits
SEEDS: World Language 13SEEDS: World Language 2 or Free Elective3
VCDS 2013VCDS 2203
VCDS 2253VCDS 3013
SEEDS: Quantitative Reasoning3VIST 2623
VIST 105 (Fulfills SEEDS: Exploration - Literary and Artisitic Analysis)3MKTG 2403
 15 15
Third Year
FallCreditsSpringCredits
ENTR 2603ENTR 3603
SEEDS: Political and Civic Life3ENTR 4603
VCDS 3113VCDS 4653
VCDS 3203Major Elective3
VIST 3063Free Elective3
 15 15
Fourth Year
FallCreditsSpringCredits
VCDS 4013SEEDS: Exploration 43
Major Elective3VCDS 4113
Major Elective3Major Elective3
Major Elective3Major Elective3
Free Elective2Free Elective3
 14 15
Total Credits 120