The Retail Merchandising and Management concentration is designed for students with an interest in the front and back-end activities of the highly competitive and dynamic world of retail. This includes the management and merchandising of traditional, online, and omni-channel retailers. Our program of study is designed to offer a strong theoretical background along with courses that reflect the latest industry trends.
Retailing offers a highly competitive and dynamic work environment that focuses on delivering the right product (and service) to end customers. Retailing is much more than store management. It covers a wide range of activities including product design, pricing, buying merchandise, designing store and website layouts, designing communication mix (print, online, social media), delivering customer experience, and establishing customer loyalty.
If you’re interested in a fast-paced and financially rewarding career, consider a concentration in Retail Merchandising and Management.
120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.
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Program Requirements Overview
| Code | Title | Credits |
|---|---|---|
| General Education Requirements | 30 | |
| World Languages and Cultures Requirements | 3-9 | |
| Major Requirements | 75 | |
| Free Electives | 12-6 | |
| Total Credits | 120 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| Business Administration Required Core | ||
| Business Fundamentals | ||
| ACCT 204 | Fundamentals of Accounting | 3 |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| BUGN 280 | Strategic Business Communications | 3 |
| INBS 250 | Introduction to International Business | 3 |
| INFO 290 | Technology in Business | 3 |
| Integrated Core | ||
| BUGN 295 | Elements of Business | 3 |
| FINC 300 | Integrated Core: Finance | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| Required Retailing Courses | ||
| Foundation Courses | ||
| MKTG 310 | Services Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 442 | Marketing Research | 3 |
| Industry Courses | ||
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 309 | Buying and Distribution Strategies | 3 |
| INBS 440 | International Retailing | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| Applied Courses | ||
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 351 | Retail Co-op Education | 3 |
| or MKTG 451 | Internship in Retail Management | |
| Major Electives | ||
| Select 3 credits from the list below. | 3 | |
| Business Administration Collaterals | ||
| ECON 101 | Applied Macroeconomics | 3 |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| Business Administration Career Learning | ||
| BUGN 310 | Campus to Career Transition I | 0 |
| BUGN 320 | Campus To Career Transition II | 0 |
| BUGN 330 | Campus To Career Transition III | 0 |
| BUGN 340 | Campus To Career Transition IV | 0 |
| Total Credits | 75 | |
Major Electives
| Code | Title | Credits |
|---|---|---|
| Economics | ||
| ECON 203 | Fundamental Mathematics for Economics | 3 |
| ECON 206 | Managerial Economics | 3 |
| ECON 207 | Intermediate Microeconomic Analysis | 3 |
| ECON 208 | Intermediate Macroeconomic Analysis | 3 |
| ECON 215 | The Economics of Social Problems | 3 |
| ECON 221 | Economics of Professional Sports | 3 |
| ECON 224 | Financial Economics | 3 |
| ECON 240 | Economics of Time and Mind | 3 |
| ECON 301 | Money and Banking | 3 |
| ECON 303 | Economic Growth and Development | 3 |
| ECON 308 | Public Finance | 3 |
| ECON 310 | Urban and Regional Economics | 3 |
| ECON 311 | Labor Economics | 3 |
| ECON 314 | Development of Economic Thought | 3 |
| ECON 317 | Quantitative Methods for Economics | 3 |
| ECON 370 | International Economics | 3 |
| ECON 371 | World Trade and Investment | 3 |
| ECON 390 | Applied Econometrics | 3 |
| ECON 405 | Economic Development of Sub-Saharan Africa | 3 |
| ECON 407 | Economics of Industrial Organization | 3 |
| ECON 408 | Strategic Thinking and Game Theory | 3 |
| ECON 412 | Business Forecasting and Analytics | 3 |
| ECON 422 | Globalization and World Development | 3 |
| Entrepreneurship | ||
| ENTR 201 | The Entrepreneurial Mindset and Innovation | 3 |
| ENTR 260 | Introduction to Innovation and 3D Printing | 3 |
| ENTR 290 | Special Topics in Entrepreneurship | 3 |
| ENTR 301 | Creating Your Startup Business Model | 3 |
| ENTR 302 | Preparing to Pitch and Launch Your Startup | 3 |
| ENTR 303 | Create and Pitch Your Startup | 6 |
| ENTR 310 | Entrepreneurial Accounting and Finance | 3 |
| ENTR 320 | Marketing for Entrepreneurs | 3 |
| ENTR 350 | Entrepreneurship Cooperative Education | 1-3 |
| ENTR 360 | Advanced Innovation and Digitally Mediated Making | 3 |
| ENTR 401 | The Legal Entrepreneurial Journey | 3 |
| ENTR 420 | Growing Your Startup Company | 3 |
| ENTR 460 | Applied Digital Innovation Design, and Lean Fabrication | 3 |
| ENTR 491 | Independent Study in Entrepreneurship | 3 |
| Finance | ||
| FINC 209 | Personal Finance | 3 |
| FINC 221 | Introduction to Finance | 3 |
| FINC 322 | Corporate Finance | 3 |
| FINC 326 | Investments | 3 |
| FINC 327 | International Financial Management 1 | 3 |
| FINC 350 | Special Topics in Finance | 3 |
| FINC 410 | Computer Applications in Economics and Finance | 3 |
| FINC 423 | Advanced Corporate Finance | 3 |
| FINC 425 | Working Capital Management | 3 |
| FINC 430 | Financial Derivatives | 3 |
| FINC 431 | Advanced International Financial Management | 3 |
| FINC 490 | Advanced Investment Analysis | 3 |
| FINC 491 | Cooperative Education in Finance | 3-8 |
| FINC 495 | Student Managed Fund | 3 |
| Hospitality and Tourism | ||
| HSET 208 | Leisure and Recreation in Society | 3 |
| HSET 250 | Introduction to Hospitality and Tourism | 3 |
| HSET 260 | Sport Sales | 3 |
| HSET 302 | Managing Facilities in Hospitality, Sports, Events, and Tourism | 3 |
| HSET 315 | International Tourism Marketing and Management | 3 |
| HSET 320 | Sports Marketing | 3 |
| HSET 321 | Event Marketing and Management I | 3 |
| HSET 325 | Service Management | 3 |
| HSET 330 | Resort and Cruise Management | 3 |
| HSET 335 | International Experience in Hospitality, Sports, Events, and Tourism | 3 |
| HSET 340 | Restaurant Management and Operations | 3 |
| HSET 350 | Club Management | 3 |
| HSET 355 | Hospitality, Sports, Events, and Tourism Co-op Ed | 3 |
| HSET 356 | Entertainment, Theme Park, and Attractions Industries | 3 |
| HSET 360 | Casino Management | 3 |
| HSET 365 | Event Marketing and Management II | 3 |
| HSET 380 | Lodging Management | 3 |
| HSET 390 | Food and Beverage Management | 3 |
| HSET 392 | Special Topics in Hospitality Management | 1-3 |
| HSET 480 | Revenue Management in Hospitality, Sports, Events, and Tourism | 3 |
| International Business | ||
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 350 | Cross-Cultural Behavior and Negotiation | 3 |
| INBS 440 | International Retailing | 3 |
| INBS 482 | International Business Co-op Ed | 3 |
| Information and Decision Science | ||
| INFO 230 | Introduction to Business Co-Op Work Exp (3 credits may be taken) | 3-6 |
| INFO 301 | Business Decision Making | 3 |
| INFO 306 | Introduction to Web Development | 3 |
| INFO 310 | Database Management Systems | 3 |
| INFO 342 | Information Technology Infrastructure | 3 |
| INFO 351 | Fundamentals of Project Management | 3 |
| INFO 357 | Programming for Business | 3 |
| INFO 360 | MIS Co-Op | 3 |
| INFO 361 | Information Technology Projects | 3 |
| INFO 363 | Inferential Statistical Methods with Business Applications | 3 |
| INFO 364 | Regression Modeling in Business | 3 |
| INFO 365 | Foundations of Business Analytics | 3 |
| INFO 366 | Managing Big Data | 3 |
| INFO 367 | Structured Data Analytics | 3 |
| INFO 368 | Unstructured Data Analytics | 3 |
| INFO 369 | Decision and Risk Analysis | 3 |
| INFO 370 | Pricing Analytics and Revenue Management | 3 |
| INFO 400 | Business Analytics Capstone Practicum | 3 |
| INFO 414 | Information Security System Management | 3 |
| INFO 416 | Business Process Analysis and Enterprise Systems | 3 |
| INFO 440 | Data Analysis and Visualization | 3 |
| INFO 470 | Electronic Commerce: Creating Business Value Using Information Technology | 3 |
| INFO 476 | Data Mining for Business | 3 |
| INFO 488 | Business Application with Artificial Intelligent (AI) Systems | 3 |
| INFO 491 | Independent Study in Information Systems | 3 |
| INFO 492 | Special Topics in Information Systems | 1-3 |
| INFO 496 | Advanced Systems Analysis and Design | 3 |
| Management | ||
| MGMT 305 | Negotiations in the Workplace | 3 |
| MGMT 314 | Corporate Social Responsibility: Global Strategies | 3 |
| MGMT 315 | Organizational Behavior | 3 |
| MGMT 316 | Human Resource Management | 3 |
| MGMT 318 | Leadership | 3 |
| MGMT 327 | Training, Development, and Career Planning | 3 |
| MGMT 331 | Family Business | 3 |
| MGMT 332 | Diversity In Business | 3 |
| MGMT 335 | Small Business Management | 3 |
| MGMT 356 | Cross-Cultural Behavior and Management | 3 |
| MGMT 363 | Business and Society | 3 |
| MGMT 392 | Management Cooperative Education | 3 |
| MGMT 415 | Organizational Theory: Macro Approaches | 3 |
| MGMT 416 | Global Talent Management | 3 |
| MGMT 417 | Compensation Management | 3 |
| MGMT 431 | Strategic Business Execution | 3 |
| MGMT 433 | Entrepreneurship and Innovation | 3 |
| MGMT 436 | Strategic Project Management | 3 |
| MGMT 491 | Business Consulting | 3 |
| MGMT 492 | Special Topics in Management | 1-3 |
| Marketing | ||
| MKTG 240 | Introduction to Marketing | 3 |
| MKTG 250 | Professional Selling | 3 |
| MKTG 339 | Creative Process in Marketing | 3 |
| MKTG 342 | Sales Management | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 351 | Retail Co-op Education | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 365 | Sustainability and Green Marketing | 3 |
| MKTG 443 | Sales Leadership and Negotiation | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 451 | Internship in Retail Management | 3 |
| MKTG 482 | Independent Owned and Franchised Retailing | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
Real Estate | ||
| REAL 204 | Real Estate Principles and Practice | 3 |
| REAL 305 | Commercial Real Estate Analysis | 3 |
| REAL 360 | Mortgage and Fixed Income Analysis | 3 |
| REAL 405 | Real Estate Developtment | 3 |
| REAL 460 | Real Estate Investments | 3 |
General Education Requirements
Click here for a list of courses that fulfill General Education categories.
| Code | Title | Credits |
|---|---|---|
| A. New Student Seminar | ||
| Complete a 1 credit New Student Seminar course. | 1 | |
| C. Communication | ||
| 1. Writing | 3 | |
| 2. Literature | 3 | |
| 3. Communication | 3 | |
| D. Fine and Performing Arts | ||
| Complete a 3 credit Fine and Performing Arts course. | 3 | |
| F. Humanities | ||
| 1. Great Works and Their Influences | 3 | |
| 2. Philosophical and Religious Perspectives | 3 | |
| G. Computer Science | ||
| Spreadsheet Modeling for Business Decisions (Fulfilled in the major.) | ||
| H. Mathematics | ||
| Statistical Methods in Business (Fulfilled in the major.) | ||
| I. Natural Science Laboratory | ||
| Complete a 4 credit Natural Science Laboratory course. | 4 | |
| J. Physical Education | ||
| Complete a 1 credit Physical Education course. | 1 | |
| K. Social Science | ||
| 1. American and European History | 3 | |
| 2. Global Cultural Perspectives | 3 | |
| 3. Social Science Perspectives | ||
| Applied Macroeconomics (Fulfiled in the major.) | ||
| L. Interdisciplinary Studies | ||
| Applied Microeconomics (Fulfilled in the major.) | ||
| Total Credits | 30 | |
World Languages and Cultures Requirements
Click here for a list of courses that fulfill World Languages and Cultures categories.
| Code | Title | Credits |
|---|---|---|
| World Languages | 3-6 | |
| World Cultures | 0-3 | |
| Total Credits | 3-9 | |
Recommended Roadmap to Degree Completion
This recommended four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years. This plan is a recommendation and students should only use it in consultation with their academic advisor.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| GENERAL EDUCATION: (A) New Student Seminar | 1 | |
| GENERAL EDUCATION: (C1) Writing | 3 | |
| GENERAL EDUCATION: (C3) Communication | 3 | |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| MATH 100 | Math for Business and Social Sciences | 3 |
| (if needed) or Free Elective | ||
| Credits | 16 | |
| Spring | ||
| GENERAL EDUCATION: (C2) Literature | 3 | |
| GENERAL EDUCATION: (I) Natural Science Laboratory | 4 | |
| ECON 101 | Applied Macroeconomics | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| INFO 290 | Technology in Business | 3 |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| GENERAL EDUCATION: (K1) Social Science – American and European History | 3 | |
| World Language 1 | 3 | |
| ACCT 204 | Fundamentals of Accounting | 3 |
| BUGN 280 | Strategic Business Communications | 3 |
| BUGN 295 | Elements of Business | 3 |
| Credits | 15 | |
| Spring | ||
| GENERAL EDUCATION: (F1) Humanities – Great Works and Their Influences | 3 | |
| GENERAL EDUCATION: (F2) Humanities – Philosophical and Religious Perspectives | 3 | |
| World Language 2 | 3 | |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| INBS 250 | Introduction to International Business | 3 |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| BUGN 310 | Campus to Career Transition I | 0 |
| FINC 300 | Integrated Core: Finance | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| Major Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| GENERAL EDUCATION: (K2) Social Science – Global Cultural Perspectives | 3 | |
| World Cultures Requirement | 3 | |
| BUGN 320 | Campus To Career Transition II | 0 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 310 | Services Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| BUGN 330 | Campus To Career Transition III | 0 |
| INBS 440 | International Retailing | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| MKTG 309 | Buying and Distribution Strategies | 3 |
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 442 | Marketing Research | 3 |
| Credits | 15 | |
| Spring | ||
| GENERAL EDUCATION: (D) Fine and Performing Arts | 3 | |
| GENERAL EDUCATION: (J) Physical Education | 1 | |
| BUGN 340 | Campus To Career Transition IV | 0 |
| MKTG 351 | Retail Co-op Education | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| Free Elective | 3 | |
| Credits | 13 | |
| Total Credits | 120 | |