Business Administration Major, Retail Merchandising and Management Concentration (B.S.)

The Retail Merchandising and Management concentration is designed for students with an interest in the front and back-end activities of the highly competitive and dynamic world of retail. This includes the management and merchandising of traditional, online, and omni-channel retailers. Our program of study is designed to offer a strong theoretical background along with courses that reflect the latest industry trends. 

Retailing offers a highly competitive and dynamic work environment that focuses on delivering the right product (and service) to end customers. Retailing is much more than store management. It covers a wide range of activities including product design, pricing, buying merchandise, designing store and website layouts, designing communication mix (print, online, social media), delivering customer experience, and establishing customer loyalty.

If you’re interested in a fast-paced and financially rewarding career, consider a concentration in Retail Merchandising and Management.

120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.

Program Requirements Overview

General Education Requirements30
World Languages and Cultures Requirements3-9
Major Requirements75
Free Electives12-6
Total Credits120

Major Requirements

Business Administration Required Core
Business Fundamentals
ACCT 204Fundamentals of Accounting3
BSLW 235Legal, Ethical, and Global Environment of Business3
BUGN 280Strategic Business Communications3
INBS 250Introduction to International Business3
INFO 290Technology in Business3
Integrated Core
BUGN 295Elements of Business3
FINC 300Integrated Core: Finance3
INFO 300Integrated Core: Operations Management3
MGMT 300Integrated Core: Management3
MGMT 439Applied Business Strategy3
MKTG 300Integrated Core: Marketing3
Required Retailing Courses
Foundation Courses
MKTG 310Services Marketing3
MKTG 341Consumer Behavior3
MKTG 442Marketing Research3
Industry Courses
MKTG 307Retail Marketing and Management3
MKTG 309Buying and Distribution Strategies3
INBS 440International Retailing3
MKTG 483Seminar in Retail Management3
Applied Courses
MKTG 325Practicum in E-Retailing3
MKTG 351Retail Co-op Education3
or MKTG 451 Internship in Retail Management
Major Electives
Select 3 credits from the list below.3
Business Administration Collaterals
ECON 101Applied Macroeconomics3
ECON 102Applied Microeconomics3
INFO 173Spreadsheet Modeling for Business Decisions3
INFO 240Statistical Methods in Business3
Business Administration Career Learning
BUGN 310Campus to Career Transition I0
BUGN 320Campus To Career Transition II0
BUGN 330Campus To Career Transition III0
BUGN 340Campus To Career Transition IV0
Total Credits75

Major Electives

ECON 203Fundamental Mathematics for Economics3
ECON 206Managerial Economics3
ECON 207Intermediate Microeconomic Analysis3
ECON 208Intermediate Macroeconomic Analysis3
ECON 215The Economics of Social Problems3
ECON 221Economics of Professional Sports3
ECON 224Financial Economics3
ECON 240Economics of Time and Mind3
ECON 301Money and Banking3
ECON 303Economic Growth and Development3
ECON 308Public Finance3
ECON 310Urban and Regional Economics3
ECON 311Labor Economics3
ECON 314Development of Economic Thought3
ECON 317Quantitative Methods for Economics3
ECON 370International Economics3
ECON 371World Trade and Investment3
ECON 390Applied Econometrics3
ECON 405Economic Development of Sub-Saharan Africa3
ECON 407Economics of Industrial Organization3
ECON 408Strategic Thinking and Game Theory3
ECON 412Business Forecasting and Analytics3
ECON 422Globalization and World Development3
ENTR 201The Entrepreneurial Mindset and Innovation3
ENTR 260Introduction to Innovation and 3D Printing3
ENTR 290Special Topics in Entrepreneurship3
ENTR 301Creating Your Startup Business Model3
ENTR 302Preparing to Pitch and Launch Your Startup3
ENTR 303Create and Pitch Your Startup6
ENTR 310Entrepreneurial Accounting and Finance3
ENTR 320Marketing for Entrepreneurs3
ENTR 350Entrepreneurship Cooperative Education1-3
ENTR 360Advanced Innovation and Digitally Mediated Making3
ENTR 401The Legal Entrepreneurial Journey3
ENTR 420Growing Your Startup Company3
ENTR 460Applied Digital Innovation Design, and Lean Fabrication3
ENTR 491Independent Study in Entrepreneurship3
FINC 209Personal Finance3
FINC 221Introduction to Finance3
FINC 322Corporate Finance3
FINC 326Investments3
FINC 327International Financial Management 13
FINC 350Special Topics in Finance3
FINC 410Computer Applications in Economics and Finance3
FINC 423Advanced Corporate Finance3
FINC 425Working Capital Management3
FINC 430Financial Derivatives3
FINC 431Advanced International Financial Management3
FINC 490Advanced Investment Analysis3
FINC 491Cooperative Education in Finance3-8
FINC 495Student Managed Fund3
Hospitality and Tourism
HSET 208Leisure and Recreation in Society3
HSET 250Introduction to Hospitality and Tourism3
HSET 260Sport Sales3
HSET 302Managing Facilities in Hospitality, Sports, Events, and Tourism3
HSET 315International Tourism Marketing and Management3
HSET 320Sports Marketing3
HSET 321Event Marketing and Management I3
HSET 325Service Management3
HSET 330Resort and Cruise Management3
HSET 335International Experience in Hospitality, Sports, Events, and Tourism3
HSET 340Restaurant Management and Operations3
HSET 350Club Management3
HSET 355Hospitality, Sports, Events, and Tourism Co-op Ed3
HSET 356Entertainment, Theme Park, and Attractions Industries3
HSET 360Casino Management3
HSET 365Event Marketing and Management II3
HSET 380Lodging Management3
HSET 390Food and Beverage Management3
HSET 392Special Topics in Hospitality Management1-3
HSET 480Revenue Management in Hospitality, Sports, Events, and Tourism3
International Business
INBS 347Export/Import Marketing Process3
INBS 349International Marketing3
INBS 350Cross-Cultural Behavior and Negotiation3
INBS 440International Retailing3
INBS 482International Business Co-op Ed3
Information and Decision Science
INFO 230Introduction to Business Co-Op Work Exp (3 credits may be taken)3-6
INFO 301Business Decision Making3
INFO 306Introduction to Web Development3
INFO 310Database Management Systems3
INFO 342Information Technology Infrastructure3
INFO 351Fundamentals of Project Management3
INFO 357Introduction to Data Ecosystems3
INFO 360MIS Co-Op3
INFO 361Information Technology Projects3
INFO 363Inferential Statistical Methods with Business Applications3
INFO 364Regression Modeling in Business3
INFO 365Foundations of Business Analytics3
INFO 366Managing Big Data3
INFO 367Structured Data Analytics3
INFO 368Unstructured Data Analytics3
INFO 369Decision and Risk Analysis3
INFO 370Pricing Analytics and Revenue Management3
INFO 400Business Analytics Capstone Practicum3
INFO 414Information Security System Management3
INFO 416Business Process Analysis and Enterprise Systems3
INFO 440Data Analysis and Visualization3
INFO 470Electronic Commerce: Creating Business Value Using Information Technology3
INFO 476Data Mining for Business3
INFO 488Business Application with Artificial Intelligent (AI) Systems3
INFO 491Independent Study in Information Systems3
INFO 492Special Topics in Information Systems1-3
INFO 496Advanced Systems Analysis and Design3
MGMT 305Negotiations in the Workplace3
MGMT 314Corporate Social Responsibility: Global Strategies3
MGMT 315Organizational Behavior3
MGMT 316Human Resource Management3
MGMT 318Leadership3
MGMT 327Training, Development, and Career Planning3
MGMT 331Family Business3
MGMT 332Diversity In Business3
MGMT 335Small Business Management3
MGMT 356Cross-Cultural Behavior and Management3
MGMT 363Business and Society3
MGMT 392Management Cooperative Education3
MGMT 415Organizational Theory: Macro Approaches3
MGMT 416Global Talent Management3
MGMT 417Compensation Management3
MGMT 431Strategic Business Execution3
MGMT 433Entrepreneurship and Innovation3
MGMT 436Strategic Project Management3
MGMT 491Business Consulting3
MGMT 492Special Topics in Management1-3
MKTG 240Introduction to Marketing3
MKTG 250Professional Selling3
MKTG 339Creative Process in Marketing3
MKTG 342Sales Management3
MKTG 344Integrated Marketing Communications3
MKTG 345Nonprofit Operations and Marketing3
MKTG 350Pharmaceutical and Health Care Marketing3
MKTG 351Retail Co-op Education3
MKTG 360Brand Management3
MKTG 365Sustainability and Green Marketing3
MKTG 443Sales Leadership and Negotiation3
MKTG 447Marketing Analytics3
MKTG 451Internship in Retail Management3
MKTG 482Independent Owned and Franchised Retailing3
MKTG 490Marketing Co-op Ed3
MKTG 492Independent Study in Marketing1-3
MKTG 493Special Topics in Marketing1-3
Real Estate
REAL 204Real Estate Principles and Practice3
REAL 305Commercial Real Estate Analysis3
REAL 360Mortgage and Fixed Income Analysis3
REAL 405Real Estate Developtment3
REAL 460Real Estate Investments3

General Education Requirements

Click here for a list of courses that fulfill General Education categories.

A. New Student Seminar
Complete a 1 credit New Student Seminar course.1
C. Communication
1. Writing 3
2. Literature3
3. Communication3
D. Fine and Performing Arts
Complete a 3 credit Fine and Performing Arts course.3
F. Humanities
1. Great Works and Their Influences3
2. Philosophical and Religious Perspectives 3
G. Computer Science
Spreadsheet Modeling for Business Decisions (Fulfilled in the major.)
H. Mathematics
Statistical Methods in Business (Fulfilled in the major.)
I. Natural Science Laboratory
Complete a 4 credit Natural Science Laboratory course.4
J. Physical Education
Complete a 1 credit Physical Education course.1
K. Social Science
1. American and European History 3
2. Global Cultural Perspectives3
3. Social Science Perspectives
Applied Macroeconomics (Fulfiled in the major.)
L. Interdisciplinary Studies 0
Applied Microeconomics (Fulfilled in the major.)
Total Credits30

World Languages and Cultures Requirements

Click here for a list of courses that fulfill World Languages and Cultures categories.

World Languages3-6
World Cultures0-3
Total Credits3-9

Recommended Roadmap to Degree Completion

This recommended four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years.  This plan is a recommendation and students should only use it in consultation with their academic advisor.

Plan of Study Grid
First Year
GENERAL EDUCATION: (A) New Student Seminar 1
GENERAL EDUCATION: (C3) Communication 3
ECON 102 Applied Microeconomics 3
INFO 173 Spreadsheet Modeling for Business Decisions 3
MATH 100 Math for Business and Social Sciences 3
(if needed) or Free Elective  
GENERAL EDUCATION: (C2) Literature 3
GENERAL EDUCATION: (I) Natural Science Laboratory 4
ECON 101 Applied Macroeconomics 3
INFO 240 Statistical Methods in Business 3
INFO 290 Technology in Business 3
Second Year
GENERAL EDUCATION: (K1) Social Science – American and European History 3
World Language 1 3
ACCT 204 Fundamentals of Accounting 3
BUGN 280 Strategic Business Communications 3
BUGN 295 Elements of Business 3
GENERAL EDUCATION: (F1) Humanities – Great Works and Their Influences 3
GENERAL EDUCATION: (F2) Humanities – Philosophical and Religious Perspectives 3
World Language 2 3
BSLW 235 Legal, Ethical, and Global Environment of Business 3
INBS 250 Introduction to International Business 3
Third Year
BUGN 310 Campus to Career Transition I 0
FINC 300 Integrated Core: Finance 3
MGMT 300 Integrated Core: Management 3
MKTG 300 Integrated Core: Marketing 3
INFO 300 Integrated Core: Operations Management 3
Major Elective 3
GENERAL EDUCATION: (K2) Social Science – Global Cultural Perspectives 3
World Cultures Requirement 3
BUGN 320 Campus To Career Transition II 0
MKTG 307 Retail Marketing and Management 3
MKTG 310 Services Marketing 3
MKTG 341 Consumer Behavior 3
Fourth Year
BUGN 330 Campus To Career Transition III 0
INBS 440 International Retailing 3
MGMT 439 Applied Business Strategy 3
MKTG 309 Buying and Distribution Strategies 3
MKTG 325 Practicum in E-Retailing 3
MKTG 442 Marketing Research 3
GENERAL EDUCATION: (D) Fine and Performing Arts 3
GENERAL EDUCATION: (J) Physical Education 1
BUGN 340 Campus To Career Transition IV 0
MKTG 351 Retail Co-op Education 3
MKTG 483 Seminar in Retail Management 3
Free Elective 3
 Total Credits120