Business Administration, Marketing Concentration (M.B.A.)

Program Requirements

MBA Core Courses 1
ACCT 560Accounting for Business Managers3
ECON 562Macroeconomics Analysis and Public Policy1.5
ECON 563Managerial Economics1.5
FINC 560Corporate Financial Decision Making1.5
FINC 561Investments for Managers1.5
INBS 561Emerging Trends in Global Markets1.5
INFO 561Applied Business Statistics1.5
INFO 562Management Science in Business1.5
INFO 563Strategic Information Systems3
INFO 564Operations and Supply Chain Management1.5
MGMT 561Achieving Competitive Advantage1.5
MGMT 562Organizational Behavior1.5
MGMT 565Project Management1.5
MGMT 566Negotiation in the Workplace1.5
MGMT 567Managing the Multi-Business Firm1.5
MKTG 561Applied Marketing Management1.5
MKTG 562Market Analysis and Customer Insight1.5
MKTG 563Sustainability and Corporate Responsibility1.5
Marketing Concentration
Select 9 credits from the following:9
International Marketing Management
Practicum in E-Commerce
Marketing Metrics
Strategic Brand Management
Social and Mobile Media: Fundamentals and Analytics
Sports Marketing and Management
Independent Study in Marketing
Delivering Service Excellence
Selected Topics in Marketing (may be taken for 1-3 credits)
Pharmaceutical Marketing and Health Care Services
Integrated Marketing Communication: Crisis Management
Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media
Omni-Channel Retailing
Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)
Total Credits39