University Catalog

Business Administration - Marketing Concentration (M.B.A.)

For details about this program, including program description, admission requirements, and contact information, click here. 

Program Requirements

Please note that M.B.A. students who have not earned a B- grade or higher in prior academic coursework in Accounting, Statistics and/or Finance may need to successfully complete online foundation modules in one or more of these key subject areas before they will be allowed to register for M.B.A. courses. Students will be contacted by the M.B.A. office with specific information upon admission.

Students in the combined B.A./M.B.A. or B.S./M.B.A. program may only complete the General M.B.A. requirements.

Fixed Core Courses
ACCT 560Accounting for Business Managers3
ECON 562Macroeconomics Analysis and Public Policy1.5
ECON 563Managerial Economics1.5
FINC 560Accelerated Corporate Finance1.5
FINC 561Investments: Principles and Practice1.5
INBS 561Emerging Trends in Global Markets1.5
INFO 561Business Statistics1.5
INFO 562Operations Management Analysis1.5
INFO 563Information Systems Strategy and Innovation3
INFO 564Supply Chain Management1.5
MGMT 561Achieving Competitive Advantage1.5
MGMT 562Foundations of Teamwork and Leadership1.5
MGMT 567Advanced Business Strategy1.5
MKTG 561Strategic Marketing Management1.5
MKTG 562Data Driven Marketing1.5
MKTG 563Global Business Impact1.5
Flexible Core Courses
Complete two courses from the following:3
ENTR 561
Business Innovation and Entrepreneurial Thinking
MGMT 565
Project Management
MGMT 566
Negotiation in the Workplace
MGMT 569
Business Communications
General Program or Concentration
Students in the combined B.A./M.B.A. or B.S./M.B.A. program may only complete the General M.B.A. requirements.
Students in the General MBA Program will complete 6 credits of electives. Students pursuing a concentration will complete 9 credits of concentration coursework. See listings below.6-9
Total Credits36-39

Marketing Concentration Requirements

Complete 9 credits from the following:
INBS 581International Marketing Management1.5
MKTG 571Marketing Metrics1.5
MKTG 572Strategic Brand Management1.5
MKTG 575Independent Study in Marketing1-3
MKTG 576Delivering Service Excellence1.5
MKTG 577Special Topics in Marketing1-3
MKTG 578Pharmaceutical Marketing and Health Care Services1.5
MKTG 581Integrated Marketing Communication: Crisis Management1.5
MKTG 582Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media1.5
MKTG 583Omni-Channel Retailing1.5
MKTG 585Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)1.5
MKTG 586Sales Management1.5
MKTG 587New Product Development1.5

Recommended Roadmap to Degree Completion

This plan is provided as an outline for students to complete their degree requirements within two years.  This plan is a recommendation only and students should meet with their Graduate Advisor to develop a more individualized plan to complete their degree.

First Year
FallCreditsSpringCreditsSummerCredits
MBA Core course1.5MBA Core course1.5MBA Core course1.5
MBA Core course1.5MBA Core course1.5MBA Core course1.5
MBA Core course1.5MBA Core course1.5MBA Core course1.5
Flexible Core course1.5MBA Core course1.5MBA Core course1.5
 6 6 6
Second Year
FallCreditsSpringCreditsSummerCredits
MBA Core course1.5MBA Core course1.5Concentration Course1.5
MBA Core course1.5MBA Core course1.5Concentration Course1.5
MBA Core course1.5Concentration course1.5Concentration Course1.5
Flexible Core course1.5Concentration course1.5Concentration Course1.5
 6 6 6
Total Credits 36