A combined BS Business Administration/MS Business Analytics degree provides students with foundational quantitative, qualitative and technical skills along with knowledge of data analysis tools. This enhances their abilities in forecasting, managing and monitoring key performance indicators, identifying growth opportunities and strategic planning, which are highly desirable skills in their career.
The “4 + 1” Bachelor’s/MS in Business Analytics (MSBA) is a five year program, during which students will spend three years taking courses required for their chosen bachelor’s degree program and in their fourth year, they will complete (along with required undergraduate program courses) 6 credits worth of MSBA coursework. This will satisfy both undergraduate degree requirements and count toward achievement of the MSBA degree. In the fifth year, students will take graduate courses required to complete the MS in Business Analytics Degree. Students interested in this option can find more information regarding program requirements on the University's Combined Programs website.
Program Requirements Overview
Course List
| Code |
Title |
Credits |
| 1 |
| 15-18 |
| 72 |
| 6 |
| 26-23 |
| Total Credits | 120 |
Major Requirements
Requirements for the Graduate portion of this dual degree program can be found here.
Course List
| Code |
Title |
Credits |
| |
| ACCT 204 | Fundamentals of Accounting (Students in the Finance concentration take ACCT 201) | 3 |
| or ACCT 201 | Fundamentals of Financial Accounting |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| BCOM 280 | Strategic Business Communications | 3 |
| INFO 290 | Technology in Business | 3 |
| MGMT 201 | Business Ethics and Social Impact | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| FINC 300 | Integrated Core: Finance | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| ECON 101 | Applied Macroeconomics | 3 |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| INBS 250 | Introduction to International Business | 3 |
| MKTG 241 | Consumer Behavior | 3 |
| MKTG 310 | Services Marketing | 3 |
| MKTG 348 | Digital Marketing | 3 |
| MKTG 442 | Marketing Research | 3 |
| MKTG 446 | Marketing Strategy and Implementation | 3 |
| 12 |
| BUGN 310 | Campus to Career Transition Course I: Prepare for Your Career | 0 |
| BUGN 320 | Campus to Career Transition Course II: On the Job Success | 0 |
| Total Credits | 72 |
Concentration Electives
Course List
| Code |
Title |
Credits |
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 440 | International Retailing | 3 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 322 | Customer Relationship Management Practicum | 3 |
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 342 | Sales Management | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 365 | Sustainability Marketing | 3 |
| MKTG 401 | Professional Selling Co-Op Education /Sales Co-Op | 3 |
| MKTG 443 | Sales Leadership and Negotiation | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
Graduate Swing Courses
A combined degree program allows students to complete 6-12 graduate credits ("graduate swing courses") while enrolled as an undergraduate. These courses count for both their bachelor and master’s degrees. Graduate swing courses will count toward undergraduate free electives, unless noted otherwise.
The Graduate Swing Courses for this program:
Course List
| Code |
Title |
Credits |
| INFO 574 | Database Systems and Management | 3 |
| INFO 589 | Applied Business Statistics | 3 |
New Student Seminar
Course List | Code | Title | Credits |
| |
| 1 |
| Pathways to Success | |
| Freshman Seminar in Chemistry | |
| First Year Seminar | |
| Adult Academic Success Seminar | |
| New Student Seminar | |
| Freshman Seminar in Health and Physical Education | |
| Pathways to Adult Learning | |
| New Student Seminar | |
| New Student Experience for Mathematical Sciences | |
| Freshman Seminar for Music Majors | |
| Introduction to Nursing | |
| Freshman Seminar in Political Science and Law | |
Course List | Code | Title | Credits |
| 3 |
| |
| 3 |
| |
| |
| 3-6 |
| 6 |
| |
| |
| Total Credits | 15-18 |
Recommended Roadmap to Degree(s)
This recommended five-year plan is provided as an outline for students to follow in order to complete their degree requirements within five years. This plan is a recommendation and students should only use it in consultation with their academic advisor.
Fifth year courses are taken at the graduate level, after matriculation into the graduate portion of this combined degree program.
Undergraduate Program
| First Year |
|---|
| Fall | Credits | Spring | Credits |
|---|
| New Student Seminar | 1 | BCOM 280 (Fulfills SEEDS: Effective Writing II) | 3 |
| WRIT 105 (Fulfills SEEDS: Effective Writing I) | 3 | INFO 240 (Fulfills SEEDS: Quantitative Reasoning) | 3 |
| ECON 102 (Fulfills SEEDS: Political & Civic Life) | 3 | ECON 101 (Fulfills SEEDS: Exploration 2 - Analyzing Cultures & Societ) | 3 |
| MGMT 201 (Fulfills SEEDS:Exploration 1 - Ethical Inquiry) | 3 | ACCT 204 | 3 |
| INFO 173 | 3 | MKTG 235 | 3 |
| MATH 100 (or Free Elective) | 3 | |
| | 16 | | 15 |
| Second Year |
|---|
| Fall | Credits | Spring | Credits |
|---|
| MKTG 241 | 3 | SEEDS: Interactive Communication | 3 |
| FINC 300 | 3 | BSLW 235 | 3 |
| INFO 300 | 3 | INFO 290 | 3 |
| MGMT 300 | 3 | MKTG 348 | 3 |
| MKTG 300 | 3 | Free Elective | 3 |
| BUGN 310 | 0 | BUGN 320 | 0 |
| | 15 | | 15 |
| Third Year |
|---|
| Fall | Credits | Spring | Credits |
|---|
| SEEDS: World Language I | 3 | SEEDS: World Language II (or Free Elective if not needed.) | 3 |
| MKTG 442 | 3 | MKTG 446 | 3 |
| Concentration Elective 1 | 3 | Concentration Elective 3 | 3 |
| Concentration Elective 2 | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| | 15 | | 15 |
| Fourth Year |
|---|
| Fall | Credits | Spring | Credits |
|---|
| SEEDS Explorations 3 | 3 | SEEDS Explorations 4 | 3 |
| MGMT 439 | 3 | Free Elective | 2 |
| Major Elective | 3 | Free Elective | 3 |
| Free Elective | 3 | INFO 574 | 3 |
| Free Elective | 3 | INFO 589 | 3 |
| | 15 | | 14 |
| Total Credits 120 |
Graduate Program