Marketing blends art, creativity, strategizing, analysis, and communication to create value and connect ideas with the people and businesses that will value them.
Whether the product is a good, service, or idea, crafting product and branding messages that build profitable connections to your target audience is critical to any organization’s success.
If you are a creative and strategic thinker who would like to be part of this dynamic process, consider a career in marketing.
A minimum of 120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA. However, more than 120 credits may be required depending upon the major field of study.
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Program Requirements Overview
| Code | Title | Credits |
|---|---|---|
| General Education Requirements | 30 | |
| World Languages and Cultures Requirements | 3-9 | |
| Major Requirements | 75 | |
| Free Electives | 12-6 | |
| Total Credits | 120 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| Business Administration Required Core | ||
| Business Fundamentals | ||
| ACCT 204 | Fundamentals of Accounting | 3 |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| BUGN 280 | Strategic Business Communications | 3 |
| INBS 250 | Introduction to International Business | 3 |
| INFO 290 | Technology in Business | 3 |
| Integrated Core | ||
| BUGN 295 | Elements of Business | 3 |
| FINC 300 | Integrated Core: Finance | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| Marketing Concentration | ||
| Required Courses | ||
| MKTG 310 | Services Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 348 | Digital Marketing | 3 |
| MKTG 442 | Marketing Research | 3 |
| MKTG 446 | Marketing Strategy and Implementation | 3 |
| Concentration Electives | ||
| Complete four courses from the list below. | 12 | |
| Major Electives | ||
| Select one course from the list below. | 3 | |
| Business Administration Collaterals | ||
| ECON 101 | Applied Macroeconomics | 3 |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| Business Administration Career Learning | ||
| BUGN 310 | Campus to Career Transition I | 0 |
| BUGN 320 | Campus To Career Transition II | 0 |
| BUGN 330 | Campus To Career Transition III | 0 |
| BUGN 340 | Campus To Career Transition IV | 0 |
| Total Credits | 75 | |
Concentration Electives
| Code | Title | Credits |
|---|---|---|
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 440 | International Retailing | 3 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 342 | Sales Management | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 401 | Professional Selling Co-Op Education /Sales Co-Op | 3 |
| MKTG 443 | Sales Leadership and Negotiation | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
Major Electives
| Code | Title | Credits |
|---|---|---|
| Economics | ||
| ECON 203 | Fundamental Mathematics for Economics | 3 |
| ECON 206 | Managerial Economics | 3 |
| ECON 207 | Intermediate Microeconomic Analysis | 3 |
| ECON 208 | Intermediate Macroeconomic Analysis | 3 |
| ECON 215 | The Economics of Social Problems | 3 |
| ECON 221 | Economics of Professional Sports | 3 |
| ECON 240 | Economics of Time and Mind | 3 |
| ECON 301 | Money and Banking | 3 |
| ECON 303 | Economic Growth and Development | 3 |
| ECON 308 | Public Finance | 3 |
| ECON 310 | Urban and Regional Economics | 3 |
| ECON 311 | Labor Economics | 3 |
| ECON 314 | Development of Economic Thought | 3 |
| ECON 317 | Quantitative Methods for Economics | 3 |
| ECON 370 | International Economics | 3 |
| ECON 371 | World Trade and Investment | 3 |
| ECON 390 | Applied Econometrics | 3 |
| ECON 405 | Economic Development of Sub-Saharan Africa | 3 |
| ECON 407 | Economics of Industrial Organization | 3 |
| ECON 408 | Strategic Thinking and Game Theory | 3 |
| ECON 412 | Business Forecasting and Analytics | 3 |
| ECON 422 | Globalization and World Development | 3 |
| Entrepreneurship | ||
| ENTR 201 | The Entrepreneurial Mindset and Innovation | 3 |
| ENTR 260 | Introduction to Innovation and 3D Printing | 3 |
| ENTR 290 | Special Topics in Entrepreneurship | 3 |
| ENTR 301 | Creating Your Startup Business Model | 3 |
| ENTR 302 | Preparing to Pitch and Launch Your Startup | 3 |
| ENTR 303 | Create and Pitch Your Startup | 6 |
| ENTR 310 | Entrepreneurial Accounting and Finance | 3 |
| ENTR 320 | Marketing for Entrepreneurs | 3 |
| ENTR 350 | Entrepreneurship Cooperative Education | 1-3 |
| ENTR 360 | Advanced Innovation and Digitally Mediated Making | 3 |
| ENTR 401 | The Legal Entrepreneurial Journey | 3 |
| ENTR 420 | Growing Your Startup Company | 3 |
| ENTR 460 | Applied Digital Innovation Design, and Lean Fabrication | 3 |
| ENTR 491 | Independent Study in Entrepreneurship | 3 |
| Finance | ||
| FINC 209 | Personal Finance | 3 |
| FINC 221 | Introduction to Finance | 3 |
| FINC 322 | Corporate Finance | 3 |
| FINC 326 | Investments | 3 |
| FINC 327 | International Financial Management 1 | 3 |
| FINC 350 | Special Topics in Finance | 3 |
| FINC 410 | Computer Applications in Economics and Finance | 3 |
| FINC 423 | Advanced Corporate Finance | 3 |
| FINC 425 | Working Capital Management | 3 |
| FINC 430 | Financial Derivatives | 3 |
| FINC 431 | Advanced International Financial Management | 3 |
| FINC 490 | Advanced Investment Analysis | 3 |
| FINC 491 | Cooperative Education in Finance | 3-8 |
| FINC 495 | Student Managed Fund | 3 |
Hospitality and Tourism | ||
| HSET 208 | Leisure and Recreation in Society | 3 |
| HSET 250 | Introduction to Hospitality and Tourism | 3 |
| HSET 260 | Sport Sales | 3 |
| HSET 302 | Managing Facilities in Hospitality, Sports, Events, and Tourism | 3 |
| HSET 315 | International Tourism Marketing and Management | 3 |
| HSET 320 | Sports Marketing | 3 |
| HSET 321 | Event Marketing and Management I | 3 |
| HSET 325 | Service Management | 3 |
| HSET 330 | Resort and Cruise Management | 3 |
| HSET 335 | International Experience in Hospitality, Sports, Events, and Tourism | 3 |
| HSET 340 | Restaurant Management and Operations | 3 |
| HSET 350 | Club Management | 3 |
| HSET 356 | Entertainment, Theme Park, and Attractions Industries | 3 |
| HSET 360 | Casino Management | 3 |
| HSET 365 | Event Marketing and Management II | 3 |
| HSET 375 | Property and Community Association Management | 3 |
| HSET 380 | Lodging Management | 3 |
| HSET 390 | Food and Beverage Management | 3 |
| HSET 392 | Special Topics in Hospitality Management | 1-3 |
| HSET 480 | Revenue Management in Hospitality, Sports, Events, and Tourism | 3 |
| International Business | ||
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 350 | Cross-Cultural Behavior and Negotiation | 3 |
| INBS 440 | International Retailing | 3 |
| INBS 482 | International Business Co-op Ed | 3 |
| Information and Decision Science | ||
| INFO 230 | Introduction to Business Co-Op Work Exp (3 credits may be taken) | 3 |
| INFO 301 | Business Decision Making | 3 |
| INFO 306 | Introduction to Web Development | 3 |
| INFO 310 | Database Management Systems | 3 |
| INFO 342 | Information Technology Infrastructure | 3 |
| INFO 351 | Fundamentals of Project Management | 3 |
| INFO 357 | Programming for Business | 3 |
| INFO 360 | MIS Co-Op | 3 |
| INFO 361 | Information Technology Projects | 3 |
| INFO 363 | Inferential Statistical Methods with Business Applications | 3 |
| INFO 364 | Regression Modeling in Business | 3 |
| INFO 365 | Foundations of Business Analytics | 3 |
| INFO 366 | Managing Big Data | 3 |
| INFO 367 | Structured Data Analytics | 3 |
| INFO 368 | Unstructured Data Analytics | 3 |
| INFO 369 | Decision and Risk Analysis | 3 |
| INFO 370 | Pricing Analytics and Revenue Management | 3 |
| INFO 400 | Business Analytics Capstone Practicum | 3 |
| INFO 414 | Information Security System Management | 3 |
| INFO 416 | Business Process Analysis and Enterprise Systems | 3 |
| INFO 440 | Data Analysis and Visualization | 3 |
| INFO 470 | Electronic Commerce: Creating Business Value Using Information Technology | 3 |
| INFO 476 | Data Mining for Business | 3 |
| INFO 488 | Business Application with Artificial Intelligent (AI) Systems | 3 |
| INFO 491 | Independent Study in Information Systems | 3 |
| INFO 492 | Special Topics in Information Systems | 1-3 |
| INFO 496 | Advanced Systems Analysis and Design | 3 |
| Management | ||
| MGMT 305 | Negotiations in the Workplace | 3 |
| MGMT 314 | Corporate Social Responsibility: Global Strategies | 3 |
| MGMT 315 | Organizational Behavior | 3 |
| MGMT 316 | Human Resource Management | 3 |
| MGMT 318 | Leadership | 3 |
| MGMT 327 | Training, Development, and Career Planning | 3 |
| MGMT 331 | Family Business | 3 |
| MGMT 332 | Diversity In Business | 3 |
| MGMT 335 | Small Business Management | 3 |
| MGMT 356 | Cross-Cultural Behavior and Management | 3 |
| MGMT 363 | Business and Society | 3 |
| MGMT 392 | Management Cooperative Education | 3 |
| MGMT 415 | Organizational Theory: Macro Approaches | 3 |
| MGMT 416 | Global Talent Management | 3 |
| MGMT 417 | Compensation Management | 3 |
| MGMT 431 | Strategic Business Execution | 3 |
| MGMT 433 | Entrepreneurship and Innovation | 3 |
| MGMT 436 | Strategic Project Management | 3 |
| MGMT 491 | Business Consulting | 3 |
| MGMT 492 | Special Topics in Management | 1-3 |
| Marketing | ||
| MKTG 240 | Introduction to Marketing | 3 |
| MKTG 250 | Professional Selling | 3 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 309 | Buying and Distribution Strategies | 3 |
| MKTG 310 | Services Marketing | 3 |
| MKTG 325 | Practicum in E-Retailing | 3 |
| MKTG 339 | Creative Process in Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 342 | Sales Management | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 351 | Retail Co-op Education | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 365 | Sustainability and Green Marketing | 3 |
| MKTG 443 | Sales Leadership and Negotiation | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 451 | Internship in Retail Management | 3 |
| MKTG 482 | Independent Owned and Franchised Retailing | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
| Real Estate | ||
| REAL 204 | Real Estate Principles and Practice | 3 |
| REAL 305 | Commercial Real Estate Analysis | 3 |
| REAL 360 | Mortgage and Fixed Income Analysis | 3 |
| REAL 405 | Real Estate Developtment | 3 |
| REAL 460 | Real Estate Investments | 3 |
General Education Requirements
Click here for a list of courses that fulfill General Education categories.
| Code | Title | Credits |
|---|---|---|
| A. New Student Seminar | ||
| Complete a 1 credit New Student Seminar course. | 1 | |
| C. Communication | ||
| 1. Writing | 3 | |
| 2. Literature | 3 | |
| 3. Communication | 3 | |
| D. Fine and Performing Arts | ||
| Complete a 3 credit Fine and Performing Arts course. | 3 | |
| F. Humanities | ||
| 1. Great Works and Their Influences | 3 | |
| 2. Philosophical and Religious Perspectives | 3 | |
| G. Computer Science | ||
| Spreadsheet Modeling for Business Decisions (Fulfilled in the major.) | ||
| H. Mathematics | ||
| Statistical Methods in Business (Fulfilled in the major.) | ||
| I. Natural Science Laboratory | ||
| Complete a 4 credit Natural Science Laboratory course. | 4 | |
| J. Physical Education | ||
| Complete a 1 credit Physical Education course. | 1 | |
| K. Social Science | ||
| 1. American and European History | 3 | |
| 2. Global Cultural Perspectives | 3 | |
| 3. Social Science Perspectives | ||
| Applied Macroeconomics (Fulfiled in the major.) | ||
| L. Interdisciplinary Studies | ||
| Applied Microeconomics (Fulfilled in the major.) | ||
| Total Credits | 30 | |
World Languages and Cultures Requirements
Click here for a list of courses that fulfill World Languages and Cultures categories.
| Code | Title | Credits |
|---|---|---|
| World Languages | 3-6 | |
| World Cultures | 0-3 | |
| Total Credits | 3-9 | |
This recommended four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years. This plan is a recommendation and students should only use it in consultation with their academic advisor.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| GENERAL EDUCATION: (A) New Student Seminar | 1 | |
| GENERAL EDUCATION: (C1) Writing | 3 | |
| GENERAL EDUCATION: (C3) Communication | 3 | |
| GENERAL EDUCATION: (D) Fine and Performing Arts | 3 | |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| Credits | 16 | |
| Spring | ||
| GENERAL EDUCATION: (C2) Literature | 3 | |
| GENERAL EDUCATION: (I) Natural Science Laboratory | 4 | |
| ECON 101 | Applied Macroeconomics | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| INFO 290 | Technology in Business | 3 |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| GENERAL EDUCATION: (K1) Social Science – American and European History | 3 | |
| World Language 1 | 3 | |
| ACCT 204 | Fundamentals of Accounting | 3 |
| BUGN 280 | Strategic Business Communications | 3 |
| BUGN 295 | Elements of Business | 3 |
| Credits | 15 | |
| Spring | ||
| GENERAL EDUCATION: (F1) Humanities – Great Works and Their Influences | 3 | |
| GENERAL EDUCATION: (F2) Humanities – Philosophical and Religious Perspectives | 3 | |
| World Language 2 | 3 | |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| INBS 250 | Introduction to International Business | 3 |
| Credits | 15 | |
| Third Year | ||
| Fall | ||
| World Cultures | 3 | |
| BUGN 310 | Campus to Career Transition I | 0 |
| FINC 300 | Integrated Core: Finance | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| Credits | 15 | |
| Spring | ||
| GENERAL EDUCATION: (K2) Social Science – Global Cultural Perspectives | 3 | |
| BUGN 320 | Campus To Career Transition II | 0 |
| MKTG 310 | Services Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 348 | Digital Marketing | 3 |
| MKTG Concentration Elective | 3 | |
| Credits | 15 | |
| Fourth Year | ||
| Fall | ||
| BUGN 330 | Campus To Career Transition III | 0 |
| MGMT 439 | Applied Business Strategy | 3 |
| MKTG 442 | Marketing Research | 3 |
| MKTG Concentration Elective | 3 | |
| MKTG Concentration Elective | 3 | |
| MKTG Concentration Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| Free Elective | 3 | |
| Free Elective | 3 | |
| GENERAL EDUCATION: (J) Physical Education | 1 | |
| BUGN 340 | Campus To Career Transition IV | 0 |
| MKTG 446 | Marketing Strategy and Implementation | 3 |
| Free Elective | 3 | |
| Credits | 13 | |
| Total Credits | 120 | |