Business Administration Major, Marketing Concentration (B.S.)
Marketing blends art, creativity, strategizing, analysis, and communication to create value and connect ideas with the people and businesses that will value them.
Whether the product is a good, service, or idea, crafting product and branding messages that build profitable connections to your target audience is critical to any organization’s success.
If you are a creative and strategic thinker who would like to be part of this dynamic process, consider a career in marketing.
A minimum of 120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA. However, more than 120 credits may be required depending upon the major field of study.
Program Requirements
Students must complete 42 credits of General Education requirements and 3-9 credits of World Languages and Cultures Requirements.
| Code | Title | Credits |
|---|---|---|
| Business Administration Required Core | ||
| Business Fundamentals | ||
| ACCT 204 | Fundamentals of Accounting | 3 |
| BSLW 235 | Legal, Ethical, and Global Environment of Business | 3 |
| BUGN 280 | Data Analysis, Interpretation, and Communication | 3 |
| INBS 250 | Introduction to International Business | 3 |
| INFO 290 | Technology in Business | 3 |
| Integrated Core | ||
| BUGN 295 | Elements of Business | 3 |
| FINC 300 | Integrated Core: Finance | 3 |
| INFO 300 | Integrated Core: Operations Management | 3 |
| MGMT 300 | Integrated Core: Management | 3 |
| MGMT 439 | Applied Business Strategy | 3 |
| MKTG 300 | Integrated Core: Marketing | 3 |
| Marketing Concentration | ||
| MKTG 310 | Services Marketing | 3 |
| MKTG 341 | Consumer Behavior | 3 |
| MKTG 442 | Marketing Research | 3 |
| MKTG 446 | Marketing Strategy and Implementation | 3 |
| Select three of the following: | 9 | |
| Export/Import Marketing Process | ||
| International Marketing | ||
| Leisure and Tourism Services | ||
| Retail Marketing and Management | ||
| Buying and Distribution Strategies | ||
| Sports Marketing and Management | ||
| Event Marketing and Planning | ||
| E-Tailing and Multi-Channel Retailing | ||
| Creative Process in Marketing | ||
| Sales Concepts and Practices | ||
| Integrated Marketing Communications | ||
| Nonprofit Operations and Marketing | ||
| Pharmaceutical and Health Care Marketing | ||
| Event Marketing Practicum | ||
| Brand Management | ||
| Sustainability and Green Marketing | ||
| Business Work Experience II | ||
| Sales Leadership Negotiation | ||
| Marketing Analytics | ||
| Marketing Consulting | ||
| Independent Owned and Franchised Retailing | ||
| Seminar in Retail Management | ||
| Internet and Social Media Marketing | ||
| Marketing Co-op Ed | ||
| Independent Study in Marketing | ||
| Special Topics in Marketing | ||
| Major Electives | ||
| Select 12 credits from the list (see below) | 12 | |
| Business Administration Collaterals | ||
| ECON 101 | Applied Macroeconomics | 3 |
| ECON 102 | Applied Microeconomics | 3 |
| INFO 173 | Spreadsheet Modeling for Business Decisions | 3 |
| INFO 240 | Statistical Methods in Business | 3 |
| Business Administration Career Learning | ||
| BUGN 310 | Campus to Career Transition I | 0 |
| BUGN 320 | Campus To Career Transition II | 0 |
| BUGN 330 | Campus To Career Transition III | 0 |
| BUGN 340 | Campus To Career Transition IV | 0 |
| Total Credits | 78 | |
Major Electives
| Code | Title | Credits |
|---|---|---|
| ECON 204 | Real Estate Principles and Practice | 3 |
| ECON 206 | Managerial Economics | 3 |
| ECON 207 | Intermediate Microeconomic Analysis | 3 |
| ECON 208 | Intermediate Macroeconomic Analysis | 3 |
| ECON 215 | The Economics of Social Problems | 3 |
| ECON 224 | Financial Economics | 3 |
| ECON 300 | World Resources and Industries | 3 |
| ECON 301 | Money and Banking | 3 |
| ECON 303 | Economic Growth and Development | 3 |
| ECON 305 | Commercial Real Estate Analysis | 3 |
| ECON 310 | Urban and Regional Economics | 3 |
| ECON 311 | Labor Economics | 3 |
| ECON 312 | Business Cycles and Forecasting | 3 |
| ECON 317 | Elementary Mathematical Techniques for Economics | 3 |
| ECON 320 | Latin American Environments and Economies in a Global Framework | 3 |
| ECON 370 | International Economics | 3 |
| ECON 401 | Financial Institutions | 3 |
| ECON 407 | Economics of Industrial Organization | 3 |
| ECON 408 | Strategic Thinking and Game Theory | 3 |
| ECON 420 | Applied Econometrics | 3 |
| ENTR 201 | The Entrepreneurial Mindset and Innovation | 3 |
| ENTR 260 | Introduction to Innovation and 3D Printing | 3 |
| ENTR 301 | Creating Your Startup Business Model | 3 |
| ENTR 302 | Preparing to Pitch and Launch Your Startup | 3 |
| ENTR 350 | Entrepreneurship Cooperative Education | 1-3 |
| FINC 321 | Fundamentals of Finance | 3 |
| FINC 322 | Capital Budgeting Management | 3 |
| FINC 326 | Investment Principles and Portfolio Theory | 3 |
| FINC 327 | International Financial Management 1 | 3 |
| FINC 350 | Special Topics in Finance | 3 |
| FINC 410 | Computer Applications in Economics and Finance | 3 |
| FINC 423 | Advanced Corporate Finance | 3 |
| FINC 425 | Working Capital Management | 3 |
| FINC 430 | Futures/Options, and other Derivatives | 3 |
| FINC 431 | Advanced International Financial Management | 3 |
| FINC 490 | Seminar in Finance | 3 |
| FINC 491 | Cooperative Education in Finance | 3-8 |
| HOSP 250 | Hospitality Management | 3 |
| HOSP 320 | Hospitality Co-Op Ed | 3 |
| HOSP 325 | Service Management in Hospitality | 3 |
| HOSP 330 | Resort Management | 3 |
| HOSP 335 | International Hospitality Management | 3 |
| HOSP 340 | Restaurant Management and Operations | 3 |
| HOSP 350 | Club Management | 3 |
| HOSP 355 | Contemporary Topics in Hospitality | 3 |
| HOSP 360 | Casino Management and Operations | 3 |
| HOSP 365 | Convention Facility Management | 3 |
| HOSP 370 | Customer Relationship Management (CRM) Technologies in Hospitality | 3 |
| HOSP 375 | Property and Community Association Management | 3 |
| HOSP 380 | Lodging Management | 3 |
| HOSP 390 | Food and Beverage Management | 3 |
| HOSP 392 | Selected Topics in Hospitality Management | 1-3 |
| HOSP 435 | Managing Diversity in the Hospitality Industry | 3 |
| HOSP 480 | Revenue Management in Hospitality | 3 |
| HOSP 490 | Entrepreneurship in Hospitality | 3 |
| INBS 347 | Export/Import Marketing Process | 3 |
| INBS 349 | International Marketing | 3 |
| INBS 352 | Economic Relations in Latin America | 3 |
| INBS 356 | International Management | 3 |
| INBS 370 | World Trade and Investment | 3 |
| INBS 380 | Global Financial Environment | 3 |
| INBS 420 | Globalization and World Development | 3 |
| INBS 440 | International Retailing | 3 |
| INBS 482 | International Business Co-op Ed | 3 |
| INBS 484 | Senior Seminar in International Business | 3 |
| INFO 209 | Personal Finance | 3 |
| INFO 230 | Introduction to Business Co-Op Work Exp (3 credits may be taken) | 3 |
| INFO 310 | Database Management Systems | 3 |
| INFO 342 | Information Technology Infrastructure | 3 |
| INFO 351 | Fundamentals of Project Management | 3 |
| INFO 360 | MIS Co-Op | 3 |
| INFO 361 | Information Technology Special Projects | 3 |
| INFO 365 | Foundations of Business Analytics | 3 |
| INFO 366 | Managing Big Data | 3 |
| INFO 367 | Structured Data Analytics | 3 |
| INFO 368 | Unstructured Data Analytics | 3 |
| INFO 400 | Business Analytics Capstone Practicum | 3 |
| INFO 412 | Management for Information Systems Continuity | 3 |
| INFO 416 | Business Process Analysis and Enterprise Systems | 3 |
| INFO 440 | Data Analysis and Visualization | 3 |
| INFO 470 | Electronic Commerce: Creating Business Value Using Information Technology | 3 |
| INFO 491 | Independent Study in Information Systems | 3 |
| INFO 492 | Special Topics in Information Systems | 1-3 |
| INFO 496 | Advanced Systems Analysis and Design | 3 |
| LITM 201 | Introduction to Leisure and Tourism | 3 |
| LITM 301 | Leisure and Tourism Operations | 3 |
| LITM 302 | Leisure and Tourism Facilities | 3 |
| MGMT 231 | Management Processes | 3 |
| MGMT 305 | Negotiations in the Workplace | 3 |
| MGMT 314 | Contemporary Corporate Social Responsibility (CSR) | 3 |
| MGMT 315 | Organizational Behavior | 3 |
| MGMT 316 | Human Resource Management | 3 |
| MGMT 318 | Leadership | 3 |
| MGMT 327 | Training, Development, and Career Planning | 3 |
| MGMT 331 | Family Business | 3 |
| MGMT 332 | Diversity In Business | 3 |
| MGMT 335 | Small Business Management | 3 |
| MGMT 363 | Business and Society | 3 |
| MGMT 392 | Management Cooperative Education | 3 |
| MGMT 416 | Global Talent Management | 3 |
| MGMT 417 | Compensation Management | 3 |
| MGMT 431 | Strategic Business Execution | 3 |
| MGMT 435 | Organizational Development and Change | 3 |
| MGMT 436 | Strategic Project Management | 3 |
| MGMT 491 | Business Consulting | 3 |
| MGMT 492 | Selected Topics in Management | 1-3 |
| MKTG 240 | Introduction to Marketing | 3 |
| MKTG 250 | Professional Selling | 3 |
| MKTG 307 | Retail Marketing and Management | 3 |
| MKTG 309 | Buying and Distribution Strategies | 3 |
| MKTG 315 | International Tourism Marketing | 3 |
| MKTG 320 | Sports Marketing and Management | 3 |
| MKTG 321 | Event Marketing and Planning | 3 |
| MKTG 325 | E-Tailing and Multi-Channel Retailing | 3 |
| MKTG 339 | Creative Process in Marketing | 3 |
| MKTG 342 | Sales Concepts and Practices | 3 |
| MKTG 343 | Direct Marketing | 3 |
| MKTG 344 | Integrated Marketing Communications | 3 |
| MKTG 345 | Nonprofit Operations and Marketing | 3 |
| MKTG 350 | Pharmaceutical and Health Care Marketing | 3 |
| MKTG 351 | Retail Store Co-op Ed | 3 |
| MKTG 352 | Event Marketing Practicum | 2-3 |
| MKTG 353 | Law of Sports, Entertainment and Tourism | 3 |
| MKTG 355 | Sports, Events and Tourism Marketing Co-Op | 3 |
| MKTG 360 | Brand Management | 3 |
| MKTG 365 | Sustainability and Green Marketing | 3 |
| MKTG 443 | Sales Leadership Negotiation | 3 |
| MKTG 445 | Marketing Strategies in Sports, Event and Tourism Industries | 3 |
| MKTG 447 | Marketing Analytics | 3 |
| MKTG 448 | Marketing Consulting | 3 |
| MKTG 451 | Internship in Retail Management | 3 |
| MKTG 482 | Independent Owned and Franchised Retailing | 3 |
| MKTG 483 | Seminar in Retail Management | 3 |
| MKTG 489 | Internet and Social Media Marketing | 3 |
| MKTG 490 | Marketing Co-op Ed | 3 |
| MKTG 492 | Independent Study in Marketing | 1-3 |
| MKTG 493 | Special Topics in Marketing | 1-3 |
| REAL 204 | Real Estate Principles and Practice | 3 |
| REAL 305 | Commercial Real Estate Analysis | 3 |
| REAL 360 | Mortgage and Fixed Income Analysis | 3 |
| REAL 405 | Real Estate Developtment | 3 |
| REAL 460 | Real Estate Investments | 3 |