Business Administration, Digital Marketing Concentration (M.B.A.)

Program Requirements

Please note that MBA students who have not earned a B- grade or higher in prior academic coursework in Accounting, Statistics and/or Finance may need to successfully complete online foundation modules in one or more of these key subject areas before they will be allowed to register for MBA courses. Students will be contacted by the MBA office with specific information upon admission.
MBA Fixed Core Courses
ACCT 560Accounting for Business Managers3
ECON 562Macroeconomics Analysis and Public Policy1.5
ECON 563Managerial Economics1.5
FINC 560Corporate Financial Decision Making1.5
FINC 561Investments for Managers1.5
INBS 561Emerging Trends in Global Markets1.5
INFO 561Foundations of Data Analytics1.5
INFO 562Management Science in Business1.5
INFO 563Strategic Information Systems3
INFO 564Operations and Supply Chain Management1.5
MGMT 561Achieving Competitive Advantage1.5
MGMT 562Organizational Behavior1.5
MGMT 567Managing the Multi-Business Firm1.5
MKTG 561Applied Marketing Management1.5
MKTG 562Market Analysis and Customer Insight1.5
MKTG 563Sustainability and Corporate Responsibility1.5
MBA Flexible Core Courses
Complete two courses from the following:3
Selected Topic in Business/General
Business Innovation and Entrepreneurial Thinking
Project Management
Negotiation in the Workplace
Business Communications
Concentration Courses and/or Electives
Complete the requirements listed below:6-9
Total Credits36-39
Digital Marketing Concentration
MKTG 573Social and Mobile Media: Fundamentals and Analytics1.5
MKTG 580Digital Customer Experience Management1.5
MKTG 582Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media1.5
MKTG 583Omni-Channel Retailing1.5
MKTG 585Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)1.5
INFO 573Practicum in E-Commerce1.5
Total Credits9