For details about this program, including program description, admission requirements, and contact information, click here.
Program Requirements
Please note that M.B.A. students who have not earned a B- grade or higher in prior academic coursework in Accounting, Statistics and/or Finance may need to successfully complete online foundation modules in one or more of these key subject areas before they will be allowed to register for M.B.A. courses. Students will be contacted by the M.B.A. office with specific information upon admission.
Students in the combined B.A./M.B.A. or B.S./M.B.A. program may only complete the General M.B.A. requirements.
| Code | Title | Credits |
|---|---|---|
| Fixed Core Courses | ||
| ACCT 560 | Accounting for Business Managers | 3 |
| ECON 562 | Macroeconomics Analysis and Public Policy | 1.5 |
| ECON 563 | Managerial Economics | 1.5 |
| FINC 560 | Accelerated Corporate Finance | 1.5 |
| FINC 561 | Investments: Principles and Practice | 1.5 |
| INBS 561 | Emerging Trends in Global Markets | 1.5 |
| INFO 561 | Business Statistics | 1.5 |
| INFO 562 | Operations Management Analysis | 1.5 |
| INFO 563 | Information Systems Strategy and Innovation | 3 |
| INFO 564 | Supply Chain Management | 1.5 |
| MGMT 561 | Achieving Competitive Advantage | 1.5 |
| MGMT 562 | Foundations of Teamwork and Leadership | 1.5 |
| MGMT 567 | Advanced Business Strategy | 1.5 |
| MKTG 561 | Strategic Marketing Management | 1.5 |
| MKTG 562 | Data Driven Marketing | 1.5 |
| MKTG 563 | Global Business Impact | 1.5 |
| Flexible Core Courses | ||
| Complete two courses from the following: | 3 | |
| Business Innovation and Entrepreneurial Thinking | ||
| Project Management | ||
| Negotiation in the Workplace | ||
| Business Communications | ||
| General Program or Concentration | ||
| Students in the combined B.A./M.B.A. or B.S./M.B.A. program may only complete the General M.B.A. requirements. | ||
| Students in the General MBA Program will complete 6 credits of electives. Students pursuing a concentration will complete 9 credits of concentration coursework. See listings below. | 6-9 | |
| Total Credits | 36-39 | |
Digital Marketing Concentration Requirements
| Code | Title | Credits |
|---|---|---|
| Complete the following 6 courses: | ||
| MKTG 573 | Social and Mobile Media: Fundamentals and Analytics | 1.5 |
| MKTG 580 | Digital Customer Experience Management | 1.5 |
| MKTG 582 | Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media | 1.5 |
| MKTG 583 | Omni-Channel Retailing | 1.5 |
| MKTG 585 | Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment) | 1.5 |
| INFO 573 | Practicum in E-Commerce | 1.5 |
Recommended Roadmap to Degree Completion
This plan is provided as an outline for students to complete their degree requirements within two years. This plan is a recommendation only and students should meet with their Graduate Advisor to develop a more individualized plan to complete their degree.
| First Year | |||||
|---|---|---|---|---|---|
| Fall | Credits | Spring | Credits | Summer | Credits |
| MBA Core course | 1.5 | MBA Core course | 1.5 | MBA Core course | 1.5 |
| MBA Core course | 1.5 | MBA Core course | 1.5 | MBA Core course | 1.5 |
| MBA Core course | 1.5 | MBA Core course | 1.5 | MBA Core course | 1.5 |
| Flexible Core course | 1.5 | MBA Core course | 1.5 | MBA Core course | 1.5 |
| 6 | 6 | 6 | |||
| Second Year | |||||
| Fall | Credits | Spring | Credits | Summer | Credits |
| MBA Core course | 1.5 | MBA Core course | 1.5 | Concentration Course | 1.5 |
| MBA Core course | 1.5 | MBA Core course | 1.5 | Concentration Course | 1.5 |
| MBA Core course | 1.5 | Concentration course | 1.5 | Concentration Course | 1.5 |
| Flexible Core course | 1.5 | Concentration course | 1.5 | Concentration Course | 1.5 |
| 6 | 6 | 6 | |||
| Total Credits 36 | |||||