Business Administration Major, Sports, Events and Tourism Marketing Concentration (B.S.)

The Sports, Events, and Tourism Marketing program provides students the knowledge and skill sets to be successful in the growing workforce of the sports, events, and tourism sector. This program incorporates marketing concepts along with management skills and internships to provide students with a diversified and competitive edge.

If you enjoy working with people in a fast paced and growing industry, then consider a concentration in Sports, Events, and Tourism Marketing which encompasses the many industries under the tourism umbrella including sports, entertainment, lodging, retailing, attractions, food services, cruise ships, ski areas and many more.

A minimum of 120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA. However, more than 120 credits may be required depending upon the major field of study.

Program Requirements

Students must complete 42 credits of General Education requirements and 3-9 credits of World Languages and Cultures Requirements.

Business Administration Required Core
Business Fundamentals
ACCT 204Fundamentals of Accounting3
BSLW 235Legal, Ethical, and Global Environment of Business3
BUGN 280Data Analysis, Interpretation, and Communication3
INBS 250Introduction to International Business3
INFO 290Technology in Business3
Integrated Core
BUGN 295Elements of Business3
FINC 300Integrated Core: Finance3
INFO 300Integrated Core: Operations Management3
MGMT 300Integrated Core: Management3
MGMT 439Applied Business Strategy3
MKTG 300Integrated Core: Marketing3
Sports, Events & Tourism Marketing Concentration
MKTG 307Retail Marketing and Management3
MKTG 310Services Marketing3
MKTG 315International Tourism Marketing3
MKTG 320Sports Marketing and Management3
MKTG 321Event Marketing and Planning3
MKTG 355Sports, Events and Tourism Marketing Co-Op3
MKTG 445Marketing Strategies in Sports, Event and Tourism Industries3
Select two of the following:6
Economics of Professional Sports
Food and Beverage Management
Strategic Project Management
Buying and Distribution Strategies
Nonprofit Operations and Marketing
Independent Study in Marketing
Social Problems in Sports
Psychology of Sport
Sociology of Sports
Business Administration Collaterals
ECON 101Applied Macroeconomics3
ECON 102Applied Microeconomics3
INFO 173Spreadsheet Modeling for Business Decisions3
INFO 240Statistical Methods in Business3
Business Administration Career Learning
BUGN 310Campus to Career Transition I0
BUGN 320Campus To Career Transition II0
BUGN 330Campus To Career Transition III0
BUGN 340Campus To Career Transition IV0
Total Credits72